dotJenna's Blog

By: Jenna Ryan  TheMarketingShop.comContact Us       Do you shy away from search marketing because you're more familiar with print marketing? You're not alone. The world of search marketing is largely unfamiliar, and unknown territory can be scary. But, it's horrifying to ignore the whole search ...

By: Jenna Ryan  I love meeting new people, but explaining what I do for a living is not easy. Small talk leads to probing questions like "What do you do?" That's a loaded question. My reply, "Search Engine Optimization" invokes a predictable pattern. Cocking their head sideways--like my doggie do...

By: Jenna Ryan  1. Determine if search spiders can crawl your website. Many of real estate websites are not entirely crawlable by search spiders and this is a huge problem. All the content  in the world will do you no good if you have a site that doesn't allow search engines free reign. Request a...

By: Jenna Ryan If you're ready to market your real estate practice online, there is a good chance you are not happy with your existing website. As such, you know you need a new one. Once you realize this, your first question will likely be, Self: "Which real estate website company will I use?" Se...

By: Jenna Ryan People are always asking me what I think about Pay-Per-Click.They also want to know what the difference is between Pay-Per-Click and SEO. This email newsletter will answer the most frequently asked questions that I get regarding Pay-Per-Click and SEO. What is SEO? SEO stands for Se...

By: Jenna Ryan     Search engine penalties are traffic tickets of sorts, used by the big search engines to keep web criminals at bay. It happens all the time, websites get penalized for what seems like no reason. One day your site is broaching page one, the next it’s banished to page 330. You may...

By: Jenna Ryan TheMarketingShop.comContact Us       Writing for the search engines is much different than writing in any other medium. Search engines are finicky, but they love text, so you're talking thier language. When writing your web content, it's important to to keep the following three thi...

By: Jenna Ryan    Here at TheMarketingShop.com, we develop Real Estate Websites for really busy realtors. Most of my clients are very focused on selling houses, they are lucky to have a few extra minutes to spare in planning an effective web marketing strategy. This is tragic for the agents, but ...

By: Jenna Ryan TheMarketingShop.comContact Us     Getting leads from your website is easy if you know what you're doing. I'm not talking about signing up for some Lead Generation Service. You can get high quality leads on your own, DIRECTLY from your website using the principles in this article. ...

By: Jenna Ryan The Marketing Shop.com   Google is essentially an organizer of websites. Much like the Dewey Decimal System is used to file library books by topic, Google indexes web pages by factors such as topic, popularity and keyword relevancy.  Googlebots: High Tech Librarians   Google sends...