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The PrinterBees blog on Active Rain is all about helping Realtors® find the best marketing for the market of the moment. We are honored to serve thousands of real estate agents in their quest for great real estate marketing and hope our contributions on Active Rain inspire those we work with and those who don't work with us yet to soar in their marketing efforts.
We talk frequently on this blog about your “marketing mix.” But what exactly does that mean?Simply put, your marketing mix is the group of activities that you do to promote your real estate business and your brand. It’s called a mix because it incorporates a variety of strategies.You may wonder w...
This post may include affiliate links. We never recommend something we don't use and love ourselves!In the last couple of weeks, we’ve talked about different types of social media that can make a big difference in your real estate marketing.As with all marketing, social media marketing is best in...
Of all of the social media sites, Pinterest might be the one Realtors® are least familiar with. While many bloggers use the platform successful to share ideas and gain page views, real estate agents are less sure what to do.The good news is that Pinterest can be a great way to build your business...
We talked earlier this week about how much real estate social media can help your business. There’s nothing like being where people are – physically and online – to help you build your brand and get new clients.When you combine a strong online presence with farming postcards and a great listing m...
Do you ever feel like real estate social media is just a blur of information? You’re not alone – your prospects probably feel the same way!There are millions of social media message posted each day on Facebook alone, much less on other platforms. Fortunately, there are ways to stand out. Try thes...
Do you ever feel like the real estate business is a place where “you can check out any time you like, but you can never leave?”I don’t blame you. Especially if you work in California, it probably seems a little crazy!Just a few years ago, in 2013, California changed the name of the  Department of...
Tis the season… and I don’t mean Christmas! It’s moving season, and it will last all the way through August. If you don’t build your business now, when will you?One of the best ways to build your business is to give free, useful handouts to your prospects. You can do this in many, many ways. No m...
If you’ve been struggling as a Realtor®, you’ve probably wondered who you can ask for help. Hopefully your broker can offer some support, but what if you need more?You may have thought about hiring a real estate coach. But will a coach really make a difference in your business? It depends – find ...
Millennials have been slow to enter the housing marketing compared to other generations. Some of this has to do with being disillusioned with the idea of the “American Dream.”However, a lot of it is also financial. Millennials graduated from college with unprecedented debt and during a very diffi...
If you’re well-versed in online marketing, you probably know that “local marketing” is different than general targeted marketing.When you do normal targeted marketing, you are looking for your ideal client online. With local marketing, you’re looking for folks in a specific geographic neighborhoo...

Nadine Larder

Real Estate Marketing Expert/PrinterBees Founder
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