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The PrinterBees blog on Active Rain is all about helping Realtors® find the best marketing for the market of the moment. We are honored to serve thousands of real estate agents in their quest for great real estate marketing and hope our contributions on Active Rain inspire those we work with and those who don't work with us yet to soar in their marketing efforts.
The internet has multiplied competition in real estate. Instead of competing against Realtors® from your immediate area, you’re competing with folks from all over the state and even country offering to help buyers and sellers.As a result, there’s been downward pressure on commissions. A lot of ag...
I’ve noticed something interesting about motivation.First of all, of course, it can be a bit fleeting. That’s actually not a problem, as long as you realize that it’s OK to embrace your needs. It’s OK to need new motivation every day. We all do.Secondly, and even more interesting to me, is that e...
As a Realtor®, what steps do you take to stay safe?Hopefully, you work hard to make sure you know clients before you show homes. You let folks know where you are. Maybe you even have a partner so you can stay safe at open houses.Even those steps might not be enough, however. A Realtor® in Califor...
Ah, it’s “hump day,” and that means we all need a break from our busy week.I love sharing tips about everything from what to post on Facebook to how to use business cards. But if you knew me, you’d also know I have a great sense of humor.To put it simply, I love to laugh!So, why not take a break ...
Today everything is going digital, including a lot of the ways we network and connect with prospects. We work on finding people online, posting Facebook ads, and more.So is physical marketing worth it? Should you even bother getting business cards?YES!You might think I’m biased, but I promise I’m...
As the weather shifts, your business is probably shifting as well. You’re catching your breath from summer, but you don’t want to slow down.One thing you can do to help build up your business and attract new leads is to keep consistent content flowing to your real estate website.Fresh content tar...
When you need to jot something down quickly, what do you grab?If you’re like a lot of people, you’re not quite sure. Your note may end up on a napkin, a receipt, or a page of newspaper. You may even grab an entire piece of paper from your printer to make a simple, small note!That’s why branded no...
There’s a mistake I see a lot of real estate agents make, especially early in their career.It’s an easy one to make, honestly. Here it is:They rely on their broker to be their brand.They don’t worry about making a personal Me, Inc. brand. Instead, they focus on being a Keller Williams agent, or a...
WHEW!In most parts of the country, school has started and life has returned to a more predictable routine. Your business may be settling down too.Congrats – you made it through another busy season!Now is the perfect time to step back and see what worked and what you want to improve for the next g...
Business relies on people responding to you. You need folks to share your post, respond to your email, click on your website, or complete a purchase.Unfortunately, a lot of people don’t. Sometimes it’s because they don’t want to buy or sell a home right now. Other times, though, there’s another p...

Nadine Larder

Real Estate Marketing Expert/PrinterBees Founder
How Can I Help You With Your Marketing?

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