The entire landscape of the U.S. job market is about to change. In fact, the shift has already begun. And it's going to simultaneously put a LOT of people out of work...while creating countless opportunities for others. We see it in the TRUE unemployment numbers, as courageously highlighted by Ga
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02/08/2015
Lots of people like to dip their pen in company ink. Part of the thrill is keeping it on the down-low. It’s a little office supply room secret between you and little Mary. It’s naughty. It’s dirty. It’s EXCITING. But as it turns out, you may want to leave an ink trail. Business Insider put togeth
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02/05/2015
Social media. It's like a giant online cocktail party. Would you show up to a cocktail party wearing sweatpants or gym clothes? Probably not. So allow me to teach you how to work the room like a champ...and create a profile picture that won't just get you recognized - it will get you business.
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02/04/2015
Restaurants. Car dealerships. Bars. Retail shops. Museums. Chances are - if you own a business, you're on Yelp - whether you know it like it or not. Which also means that chances are good you've suffered "review extortion". We'll get to the "dining with your lawyer" part of this article in a seco
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01/27/2015
A couple of weeks ago, a good friend of mine stopped by the office to chat business. He's owned his own company for the past four years or so and works specifically in the automotive world. His plan is to sell his company in the next couple of years and retire in Florida. While enjoying a drink
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01/26/2015
A couple of weeks ago, my brother was driving down the highway when he noticed a decked out truck loaded with LED lights. The vehicle wrap indicated that the truck belonged to a company specializing in the lights. The wrap talked all about how technologically advanced the company was. My brothe
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01/24/2015
It's one thing for a job candidate to tell the interviewer how amazing they are. It's another thing for that candidate to be endorsed by a third party. We're all about testimonials - especially video testimonials - when it comes to establishing credibility for our clients. And I'm sure that you,
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01/24/2015
Two years ago, one of the restaurant groups we handle the marketing for approached us about a major problem they had discovered. Employees had been caught red handed in a gift card scam. Here's what was happening. The employees had failed to turn in gift cards that some customers redeemed. T
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01/21/2015
"I love you." Three simple words. Without them, relationships fall apart. But the human language is sometimes best shown - not spoken. And in an age where we can market to anyone anywhere in the world...it leaves us with a simple and yet highly complex problem: how do you say "I love you" in cus
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01/18/2015
It's causing the death of a generation. Or at least the communication of the millennial generation. And we're all becoming infected. My wife is trying to save our family. She's identified an antidote. It's called "20 minutes of no technology during dinner". If my symptoms are particularly bad, sh
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01/17/2015
