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You best bet is to go to the tab "getting started on active rain" and then look at the first section on training & education. There are some webinars in there that will teach you how to blog and you can do at your own pace.
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Debra Peters
Manorville, NY
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Look for a link at the bottom of the page, or just hang around for a while and you will see what others are doing.
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There are multiple tools on the site to help you get started. You can also go over to the university and learn a lot of the inside tips.
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Check University and AR Utube channel.
Read posts and follow bloggers you like and feel you can learn a lot.
There are a lot of templates on AR, you can use customize them till you find out your 'voice'.
Good luck!
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Just get started. Talk about questions you get from buyers and or sellers and answer them. The most important thing is to start typing...
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EASY, write about what you know, interesting places in your town, market reports, events, tips to buy or sell and most important blog every day. Leave out the blatant self promotion and you can build an audience that comes back every day.,
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The NEXT step is - go to ActiveRain university and learn many tricks over there - as you already took the first step by asking this question.
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There are many pages of advice all over the web that will help you to get started.