what does the average real estate agent spend each year on technology? I have heard numbers ranging from $3,000 to $15,000.

Question

Answers Subscribe to Answers

Sort

Rainmaker
4,800,232

Gabe Sanders

Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL

Stuart Florida Real Estate

It depends on the agent.

Dec 17, 2018 08:44 AM

Upvote

Rainmaker
3,073,563

Tony and Suzanne Marriott, Associate Brokers

Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ

Coldwell Banker Realty

same answer

Dec 19, 2017 05:40 AM

Upvote

Rainmaker
921,504

Annette Lawrence , Palm Harbor, FL 727-420-4041

ReMax Realtec Group - Palm Harbor, FL

Making FLORIDA Real Estate EZ

Since you apply no definition to 'technology' then the right answer willl be all or none of the expenses is obtaining or implementing some form of technology, usually not exceeding 15% of GCI.

Let me give an example. Is printing the QR code on a property flier technology? How about the website the QR is linked to? How about the IP tracking system embedded in the website? How about the ad campaign tied to the IP tracking system? And then the landing page attached to the ad campaign. Or the intern making the phone calls to those who filled out the lead capture. Or the task management system the intern uses to allocate next action. How about the CRM used to share all the contact information and deploys the checklist? Or the electronics the responding agent uses to shock and awe the client into signing the contract.

I'm not sure what you mean by technology.

May 18, 2015 10:02 PM

Upvote

Rainmaker
1,683,912

Larry Johnston

Broker, Friends & Neighbors Real Estate and Elkhart County Subdivisions, LLC - Elkhart, IN

Broker,Friends & Neighbors Real Estate, Elkhart,IN

I get a new phone about every two to three years and thats it.

May 18, 2015 12:48 PM

Upvote

Rainer
368,326

Raoul Loustaunau

EXP REALTY - Phoenix, AZ

urhomefinder.com myvaluetoday.com

i would agree with evelyn on this , have a grea day

May 18, 2015 12:06 PM

Upvote

Rainmaker
2,443,285

Evelyn Johnston

Friends & Neighbors Real Estate - Elkhart, IN

The People You Know, Like and Trust!

Are you wanting to know equipment or internet usage fees? If both together I would say less than $2,000.

May 18, 2015 12:03 PM

Upvote

Back to Top

Since you apply no definition to 'technology' then the right answer willl be all or none of the expenses is obtaining or implementing some form of technology, usually not exceeding 15% of GCI.

Let me give an example. Is printing the QR code on a property flier technology? How about the website the QR is linked to? How about the IP tracking system embedded in the website? How about the ad campaign tied to the IP tracking system? And then the landing page attached to the ad campaign. Or the intern making the phone calls to those who filled out the lead capture. Or the task management system the intern uses to allocate next action. How about the CRM used to share all the contact information and deploys the checklist? Or the electronics the responding agent uses to shock and awe the client into signing the contract.

I'm not sure what you mean by technology.
I get a new phone about every two to three years and thats it.
Are you wanting to know equipment or internet usage fees? If both together I would say less than $2,000.