I am going to go over listing Expireds, FSBOs, and Pre-Foreclosures. Each of these listing leads has different hot buttons. They also have different objections as to why they won’t list with you. Or, list with you versus another agent. Expireds want to know for sure that you can actually get the home sold. FSBOs want to put the most money in their pocket possible. Why are they going FSBO? To Save the commission, or so they think. Pre-foreclosures finally decide to sell when they realize they can’t keep the home and they are going to lose it either way. They want to put as much of their equity in their pocket as possible. When you contact or present everything you do needs to hit the hot button of your prospect. Here are a few of the items I do to demonstrate to the expired that I can g...
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