Through the years, I have seen many multifaceted captions conjured up by savvy REALTOR marketers . . . all with the intent to catch the eyes of THAT Buyer. In truth, we don’t need more than one right Buyer for any house we market. We only need the one who loves the house and is ready, willing, and able to BUY it when our seller is ready to sell it. “Better Than New” is one of those captions that is most often used when marketing a resale home in an area with lots of new construction. One might reasonable ask: “How/why could ANYTHING be better than new?” The house is ready to move in NOW with no construction hassles and/or delays. Many of those pesky kinks have been worked through as the seller discovered them in the past 4 years The seller has added upgrades – Fences, Fixtures, etc. A ...
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