Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 

By Barbara Todaro, Marketing Agent for The Todaro Team
(RE/MAX Executive Realty )
Comments 9
 The Local Town Pages Newspaper landed in everyone’s mailbox today, and the timing is just fine! The new listings in our town have been few and far between. We have several coming in the springtime, but it’s a lot of snow shoveling coming before spring.I loaded the newspaper with press releases; ...

By RealSupport, Inc., - Virtual Real Estate Marketing
(RealSupport Inc.)
Comments 17
The more sophisticated Facebook becomes, the more real estate agents need to focus on the quality of their posts! The competitive nature of the real estate industry makes it easy to get wrapped up in self-promotion. But social media isn't all about advertising; it's about relationships.Fortunatel...

By Barbara Todaro, Marketing Agent for The Todaro Team
(RE/MAX Executive Realty )
Comments 31
We’re about ready to watch the ball drop and then position ourselves to begin the rat race of 2018.  Yes, I’ll call it as I expect it to be. I’m the marketing agent, and it’s up to me to make the phones ring by homeowners with fresh new listings for us. The majority of our listing calls originate...

By marti garaughty, a highly caffeinated creative type...
(garaughty.com)
Comments 95
  A quick note to say "thanks" to everyone for the warm welcome back messages in my previous post. I never really left ActiveRain but I haven't posted in a really long time so here I am again and it's really nice to see so many familiar faces and new ones as well.  Before I get to the fun stuff, ...

By Sarah Layton | Copywriter & Inman Star Contributor, I provide real estate content marketing services
(Best Real Estate Writer, a Layton Media brand)
Comments 14
As a real estate professional, you are constantly investing your hard-earned money into marketing materials like your real estate website, newsletter, and digital ads.  If you are anything like most in this business, you are probably disappointed at least a few times a year with the results of th...

By Ian Flannigan, Expansion Team Builder - Investing Consultant
(North Texas Real Estate Team)
Comments 3
If the age of technology has taught us one thing, it’s that nothing stays in the spotlight for long. From viral videos that rise and die like wildfires to gadgets that are outdated by the time they hit the shelves, the latest and greatest tech tend to be nothing more than a flash in the pan.This ...

By Fernando Herboso - Broker for Maxus Realty Group, 301-246-0001 Serving Maryland, DC and Northern VA
(Maxus Realty Group - Broker 301-246-0001)
Comments 5
I’ve been involved in developing real estate funnels lately and a question has surfaced a few times already..What is a Funnel? A Funnel is Really a Landing Page on Steroids!A funnel is a system that helps the consumer travel through a series of choices that eventually helps them make a buying dec...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Home and Condo Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 9
Want to know about The Hamlet On Olde Oyster Bay in Plainview Long Island? Here are some highlights brought to you as a courtesy by Lawrence "Larry" and Sheila, Real Estate Associate Broker and RE Salesperson: The Hamlet On Olde Oyster Bay in Plainview is a 24 hour guard-gated community. You can ...

By Hugh Thomas Lorch, Luxury Home Sales Training
(Sterling Fine Properties)
Comments 2
You are taught to build rapport .. Baloney BS makes you sound like a salespersonIt’s awkward unproductive and ineffectiveBuilding rapport signals one thingA sales pitch is comingYou don’t create rapport at the beginning of your presentation, it’s something you’ve earned by the END of it.So if you...

By Bryon Crosby, The Bryon Crosby Team
(Keller Williams)
Comments 0
 Wooded property in Junction city 24382 High Pass Road Junction City, OR 97448 6.72 secluded acres with large 2200sqft home with great bones and ample character in need of work to complete.          Currently, a 4 bedroom 3 bath with a separate mother in-law suite above the garage with a kitchen,...

By Khuwalid Khalid
Comments 1
The tourism industry is an extremely important sector in the world's economic development. It is the industry that helps to generate domestic revenue (GDP) and plays a significant role in the development of a country, even with the bad economic conditions. The Hotel industry of a country is the v...

By Realtyna Inc, Realtyna- MLS RETS Integration software & services
(Realtyna)
Comments 4
In the age of interactive technology and Augmented Reality, memes depend on only two things: A low-quality image and bold text!And there we are, a moment of amusement with a touch of bitter reality. Real estate agents and bloggers are no strangers to memes. There are so many facts  (and often pet...

By Debbie Harr, Realtor Homes That Click, Worthington Ohio Homes
(Homes that Click Realtors)
Comments 0
Minerva Park Ranch Home for Sale - Columbus Tax and Westerville Schools Overview Maps Photos Features Video $189,900 Single Family Home Main Features 3 Bedrooms2 Full Bathrooms1 Half BathroomInterior: 1,536 sqftLot: 0.32 acre(s)Year Built: 1960MLS #: 219044485 Location 2730 Maplewood DrColumbus,...

By Clayton Bonjean, Broker | Owner | MBA
(Mainsail Realty Company)
Comments 0
I just sold my listing in Island Green in Sandestin Resort.  I represented the sellers in the transaction and they are very happy with the outcome.  This home was built in 2014 by Randy Wise Homes and below are the details of the transaction. Date Sold - 11/22/2019 Sold Price - $1,300,000 Sold Pr...

By Z57 Marketing Team, The #1 Affordable Lead Company
(Z57 Internet Solutions)
Comments 1
Happy December Active Rain!  We have some very social media savvy members on our team here, and often times we will stumble across an article by another marketer and roll our eyes at some of their advice. For instagram, they tell you things like “use hashtags” or “post at 5pm on a Wednesday” —- b...

By John Moran
(Keller Williams Realty's At The Beach Team)
Comments 2
970 Highway 98 Unit 402 Destin, FL 32541Terrace at Pelican Beach 402Destin FL 325412 Bedrooms | 2 Bathrooms | 1072 Sq. Ft. For more details surrounding the sale of this condo please contact the following: John Moran, Realtor/Listing Specialist  Keller Williams Realty Emerald Coast36008 Emerald Co...

By Barbara Todaro, Marketing Agent for The Todaro Team
(RE/MAX Executive Realty )
Comments 24
Networking! Does anyone network anymore?  I don’t mean join a group or participate in a local organization. I’m referring to face to face informal networking.  When I was listing land and new construction, I networked in places where my potential clients would be found.  In my case, it was the lo...

By Pam Dent, REALTOR® - Charlottesville Virginia Homes / Horse
(Gayle Harvey Real Estate, Inc.)
Comments 3
Stunning Central VA historic estate offers exceptional value, lovely nature views,  privacy, and space Welcome to your dream historic home in Central Virginia!  Located 25 minutes to Charlottesville is a meticulously updated 18th century estate that offers privacy, space, and the vintage charm yo...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Home and Condo Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 16
The Villages West in Melville Long Island is a 24 hour guard-gated All-Age community, within the Top Rated Half Hollow Hills School District #5. This Suffolk County North Shore residence was opened in 2006 by McGovern Drive near The Long Island Expressway Exit 49N. Villages West in Melville Long ...

By Ian Flannigan, Expansion Team Builder - Investing Consultant
(North Texas Real Estate Team)
Comments 1
There is a multitude of success stories in the modern world that find root in the incredible power of social media. On the flip side of the same coin, there are innumerable people and companies struggling to use social media in a way that will benefit them. So, why do some succeed while others dr...