David Wilson's (davidwilson770077) Blog

Saw this excellent article on the Copyblogger web site, and wanted to share it with you.  The insights will help you in all aspects of your marketing efforts.   The Art of Zen Copywriting for Bloggers from Copyblogger by Dean Rieck If you’re like many bloggers, you have (or you’re thinking of dev...

In my email today was a special promotion from GNC.  They were “honoring” the life of Martin Luther King, Jr. by offering a 20% discount on vitamins, supplements and protein powder. Now, don’t get me wrong.  I like saving money as much as the next guy, but I doubt that Dr. King organized protests...

Wouldn't it be great if you had a massive audience of fans?  Imagine filling Yankee Stadium with loyal customers clamoring to get you to help them with their real estate transactions. It's a compelling fantasy, but it's not going to happen. If you spend your marketing budget trying to reach the g...

There were so many comments regarding my recent post about the marketing approach of the late Billy Mays, I thought there might be interest in exploring further the secrets of his success.  Here a few "tricks of the trade" that direct marketing professionals use to get the phone ringing.  Are th...

The same week that Michael Jackson died also saw the passing of Billy Mays, the instantly recognizable pitchman whose informercials for products like Oxyclean filled the broadcast airwaves.  Though many advertising purists turned up their noses at his high-volume, direct marketing approach, there...

It's no secret that most real estate advertising is totally ineffective.  As the Marketing Director for a leading real estate company, I met regularly with many of the firm's 500 associates to discuss their personal marketing. They had tried post cards, newspaper and magazine ads, email marketing...