The Blog of Author Mark MacKenzie: It's The Housing Market, Stupid!

"Conservative" economist, Martin Feldstein, said in an interview with CNBC today that principle write downs for under water mortgages is an essential part of a broad based economic recovery in order to avoid a prolonged and deep recession. While I would agree with him when he says, "That problem ...

There is something to be said about measuring initial results before you commit to a substantial investment.  That's one of the reasons I love Google Adwords campaigns, you can see immediately if a "keyword" or a campaign is going to work - before you dump a ton of money into it.  You can see the...