ARCHIVED BLOG POSTS
2019
To become a real estate agent in New York, you must be 18 years old and have a clean criminal record. You also must complete 75 hours of qualifying education and pass the New York State licensing exam.Each state has its own real estate licensing requirements. Some require up to 180 hours of pre-l...
05/17/2019
Words matter in real estate. The message you craft for leads will determine how many convert. If you are not seeing the sales figures you need, you may want to take a look at your call to action on Facebook and other platforms.What Is a Call to Action?A call to action (or CTA) is the part of your...
05/16/2019
Good IDX real estate websites provide the information leads expect in predictable ways. Great IDX real estate websites provide features and content leads did not know they needed.To help you move your IDX real estate website from good to great, we gathered some tips from Realtyna staff. Here’s wh...
05/15/2019
Despite the explosion in social media over the last decade, email marketing remains the most effective way to reach customers.Leads say they both prefer email content and they are more likely to act on it.In real estate, email marketing can be an essential tool to promote listings.So how do you g...
05/14/2019
Real estate makes great content. It’s visual; it’s luxurious. It makes our imaginations wander into our dream life.It’s not surprising then that a number of personalities have made real estate content an essential part of their programming. Check out these 12 YouTubers that feature homes and list...
05/13/2019
It’s no secret that the majority of real estate page views are captured by the major portal sites—Zillow, Trulia, Realtor.com, Redfin, etc.But that does not mean you cannot compete with these sites in your market.The key is to tighten your business model as portals broaden theirs.Here are our 5 t...
05/10/2019
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MLS Grid works by standardizing data from multiple MLS into a common, usable format. This eases the technological burden for brokers working in multiple markets by allowing them to pull data from a single point of access.Not clear enough? We’ll break it down piece by piece.What is MLS Grid?MLS Gr...
05/09/2019
Let’s face it, people. Facebook is too big to ignore. As a platform, it offers too many opportunities for real estate agents to connect with their leads and improve sales.To take advantage of these opportunities, real estate agents should carve out some time to work on their messaging. Some of th...
05/08/2019
Traditional brick and mortar real estate was a personal business. Because most business was done face-to-face, agents would get to know their leads individually.Today, most lead generation occurs online where it can be very difficult to learn about your leads and their preferences.In this article...
05/07/2019
On April 11, Sam DeBoard was announced as the new CEO of RESO. Sam is a long-time industry leader who previously served as the President’s Liaison for MLS and Data Management at NAR. He also sits on the board of directors at NAR, Second Century Investments (NAR’s venture capital fund) and CRMLS....
05/06/2019
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