Brian Duhn (Prudential Prime Properties)

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Westborough, MA - Prudential Prime Properties announced that it will participate in Yahoo! Real Estate's new, online property listings program. The agreement will enable Prudential Prime Properties to market their full catalog of property listings on Yahoo! Real Estate, and to capitalize on leading interactive marketing services. 

"Technology has always differentiated Prudential Prime Properties and this enhances our online position and makes for a better experience for our customers," said Randy DeVries, Vice President, Prudential Prime Properties. "This helps to diversify our Web partnerships, maximize our search exposure and multiply functionality and services for our sales professionals."

Yahoo! Real Estate's online property listings program includes interactive marketing services such as featured home listings and display advertising. Under the new agreement, all of Prudential Prime Properties' listings will appear as featured listings on Yahoo! Real Estate later in 2008. These services will support Prudential Real Estate's popular Online Advantage program, which delivers online homebuyer and seller leads to affiliates.

Prudential Real Estate also will run strategically placed advertisements throughout Yahoo! Real Estate to attract even more home shoppers to its Online Advantage platform. Ads will be embedded within the Yahoo! Real Estate site, customized to shoppers' respective target markets.

Prudential Prime Properties will continue its Web ID program - the sign-rider code numbers buyers can key in to Yahoo! Real Estate for quick listing access.

"Prudential Real Estate has had a relationship with Yahoo! Real Estate since 2001," said Laurie Keenan, president, Prudential Real Estate Affiliates, Inc. "Our affiliates will continue to capitalize on innovative interactive marketing services."

Prudential Prime Properties, which is independently owned and operated, became an affiliate of the Prudential Real Estate Network in 1993. Since that time it has earned a host of honors, including The Gibraltar Award and The Cornerstone Award. 

Prudential Real Estate and Relocation Services is Prudential's integrated real estate brokerage franchise and relocation services business. Prudential Real Estate franchises are independently owned and operated. Companies are selected based upon outstanding performance records, high levels of customer service and shared business values with those of Prudential. Prudential Real Estate provides franchises with business strategies using Operation Reviews as well as numerous benefits, including access to Prudential Real Estate's Online Seller AdvantageSM program designed to provide real-time information to sellers with the touch of a keystroke. Prudential Real Estate is one of the largest real estate brokerage franchise networks in North America, with nearly 2,100 franchise offices and approximately 68,000 sales professionals in the franchise Network as of December 31, 2006.

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