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Jill Murty, Realtor - Orange County, CA
Movoto - Laguna Niguel, CA

On the surface, range pricing seems ridiculous.  Why the heck would someone choose to pay the high end of the range?

When I use range pricing, it is because search engines pick up the lower number, which causes the property to appear in more search results and that gets more eyes on the property.

Range pricing is not for everyone, but it can be a useful tool.

Jun 24, 2015 06:02 AM
Linda Schneider
Fast Newsletters - San Diego, CA
Fast Newsletters for Real Estate Agents

This is so common in my area, that I was surprised to hear some agents hadn't heard of the practice. It's a technique that seems to have some influence on buyer behavior. For instance, in the case of newer buyers, they assume they need to offer within the range given. Their agent will explain that they don't have to offer within the range, but there's still a psychological effect that sometimes works.


It also can work when a buyer is looking up to, say $650,000, but not $670,000. The seller wants $670,000, but wants to capture those in the lower price range, too...because people can sometimes be enticed to offer more.


It's just another techinque to use in helping sellers get a better price, and probably only works in some markets.

Jun 24, 2015 04:18 AM
Stefan Winter
Real Estate in IL & NV | Owner of Real Estate Web Tech | Daily Vlogger - Las Vegas, NV
Owner - Winter Group & Real Estate Web Tech

I have never seen this, it would confuse the heck out of me!

Jun 24, 2015 02:46 AM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Mike McCann - Nebraska Land Broker - that is called Value Range pricing. I don't like it much anyways - though we do see it sometimes in our area.

Jun 24, 2015 02:42 PM
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

It makes buyers MAD as heck as if it is say 275000 to 300000 then everyone offers 275000 but everyone gets rejected because the seller wants 300k. In the end no sale and alot of mad folks. 

Jun 24, 2015 10:58 AM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

When I read your question I thought you were dealing with a very indecisive agent.

Then I read Jill Murty, Realtor - Serving Orange County, CA 's explanation and think that this does make sense.

And after reading Linda Schneider 's explanation, I may even try it myself.


Jun 24, 2015 07:59 AM
Roy Kelley
Retired - Gaithersburg, MD

We do not see any price range listings in our market area.

Jun 24, 2015 06:47 AM
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Mike McCann - Nebraska Land Broker A while back there was a company that tried range pricing. It didn't catch on.

Jun 24, 2015 04:44 AM
Kathleen Luiten
Resort and Second-Home Specialist - Princeville, HI
Kauai Luxury Ocean Home Sales

I haven't seen that in our area and I wouldn't use a range for pricing. Adding $15,000 with furnishing included yes, but range-pricing no.

Jun 24, 2015 04:31 AM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

This was in vogue a while back (so, I'm told).  Though, I've never seen it used in any effective manner to make any sense for the seller.

Jun 24, 2015 03:42 AM
Chris and Dick Dovorany
Homes for Sale in Naples, Bonita Springs and Estero, Florida - Naples, FL
Broker/Associate at Premiere Plus Realty

We see that occasionally and I think it's stupid. 

Jun 24, 2015 02:37 AM