You create a sphere and fast!  Get out and join organizations, volunteer, blog about every event, every restaurant, every shop . . .    Work up your own book of referral partners ie painters, landscapers, plumbers, artists, become the go-to person in the area for all things home related . . . blog about every.single.thing.

There are so many ways and they all involve building relationships and simply being a friendly person.

Quickest? Spend a lot of money in high profile advertising. Do a big mailing. Start a p.r. campaign. Donate your time to worthy causes in leadership roles where you get public credit.

The next big thing is already here ... and no it's not postcards, joining local groups or the tradional advertising of the the dinosaur age.

The answer is my friend is Facebook. Market yourself to thousands of targeted, local prospects for pennies on the dollar. Build your brand, gain instant credibilily and prospect all at the same time. Realtors who dominate their area on Facebook will have a distinct advantage in the coming months and years.

There is no short cut to building a business. 17 years ago I started working on internet leads and did well. Harder to do that today as so many more agents are on the web and we have competition from the ZTR's. Try farming a neighborhood, try working expireds.

Good morning Bill. Blog like crazy and create yourself as your brand and participate with networking groups.

Hmm...someone trying to plug A.R.?

To be honest I can't imagine. 

Do open houses for everyone in the office every day of the week.

Call every lead within a few minutes of their inital sign-up to our website. It blows their mind.

Blogging, postcards to the target neighborhoods, advertising.

create a sphere quickly, if you don't have one....network with groups of people....be active within the groups...take on a leadership role.... be known....

Open houses, expired listings FSBO's, and farming.

Make a Sphere.

Invest in marketing and advertising. Also, join as many groups and networking events as possible.

I cold call, knock on doors, mailings, website & blogging.

Not based on the sphere of influence? Get out there and talk to people.

BILL CHERRY You will have to start beating the bushes and use other available resources.

Solutions!

Results!

Outcomes!

Benefits!

These are the things people are willing to PAY for. Communicate using all the marketing resources available and you will be paid for what you bring to the table.  Since everyone is giving away FREE CMA I suggest staying away from that offer.

The truth is, real estate folks are NOT looking for the NBT. They want to keep on doing what they already do, but bigger or cheaper or faster.

And the new stuff they buy is the old stuff with new labels.