Spam prevention
Rainmaker
4,433,184
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

My experience is that it often depended on the recipient. You can get attention both ways. And it depends what it is you're mailing. On expireds I've done a mix of both.

Dec 22, 2015 09:40 PM
Rainmaker
1,346,841
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

Post cards for sold properties have definitely got me listings, but I use envelopes with (occasionally) hand written & labeled addresses monthly to my database. My e-report gets a 1-10 per month reply from my database too.

It's a "mutual fund' approach, I don't invest in any one "stock", I prefer the mixed approach monthly.

Dec 22, 2015 09:22 PM
Rainmaker
4,799,651
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

I've read that hand addressed envelopes get the best response rates.

Dec 23, 2015 03:53 AM
Rainmaker
844,112
Olga Simoncelli
Veritas Prime, LLC dba Veritas Prime Real Estate - New Fairfield, CT
CONSULTANT, Real Estate Services & Risk Management

Hand-addressed envelopes.

Dec 23, 2015 01:59 AM
Rainmaker
5,767,371
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Toni and Suzanne.

Depends on the look of your postcard, if it looks like everyone else's it will make a trip to the trash can.  As far as a letter, if depends on your market place.  A

Dec 23, 2015 12:24 AM
Ambassador
3,986,960
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

I would say a postcard because it is easy to read on the way to the trash can. If you put something of value on it, it might make it to the refrigerator door.

Dec 22, 2015 10:15 PM
Rainmaker
846,375
Marco Giancola
Beachfront Realty - Miami Beach, FL
Realtor (305)608-1922, Miami Beach Florida

Post cards all the way and the big ones!

Dec 22, 2015 10:06 PM
Rainmaker
1,440,156
Raymond E. Camp
Ontario, NY
Licensed Real Estate Salesperson Greater Rochester

With expireds a letter has been working better for me.

Dec 22, 2015 09:33 PM
Rainmaker
1,667,326
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West - Carlsbad, CA
Presence, Persistence & Perseverance

Post cards with an eye-catching message.

Dec 22, 2015 09:29 PM
Rainmaker
804,277
Susan Laxson CRS
Premiere Plus Realty - Naples, FL
Realtor in Naples & Marco Island, FL

Post cards with really relevant sales data that is something they would keep for future reference. How many seconds do we have for them to look at it and decide whether it is relevant to their lives or not? I have had listings that started with a postcard that was kept and a call to me months later. It works!

Dec 22, 2015 09:24 PM
Rainmaker
3,376,868
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

I like post cards because they can see the message and don't just throw out the envelope without being able to see your message

Dec 22, 2015 09:19 PM
Rainmaker
29,885
Marina Sarabia & Kathleen Costanzo
Keller Williams Realty Professionals - Fort Lauderdale, FL
954-914-8060 ~ 954-914-8056 ~ We Sell Broward !!!

I would say postcards--they have a better chance of being read.  If an individual sees that it is a marketing piece it may not even get opened.  And the cost is much higher.

Dec 27, 2015 01:10 AM
Rainmaker
564,420
Women of Westchester Working Together
Women of Westchester Working Together - West Harrison, NY
Women helping Women get ahead

Generally post cards have higher response rate...less work/more likely to see it.

Dec 24, 2015 08:02 AM
Rainmaker
5,264,590
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I do both during the year, in hopes they read one of them! 

Dec 23, 2015 10:20 PM
Ambassador
4,316,065
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Tony and Suzanne Marriott, Associate Brokers given a choice, I'll go with 'Mail-in-Envelopes'.

People can read the postcard - I mean trash it without reading the postcards (irrespective of the size!)

Dec 23, 2015 03:11 PM
Ambassador
5,698,644
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

Postcards are quicker to send and quicker for your audience to read.

And less expensive.

But personally, I seldom read any snail mail unless someone calls it to my attention.

Dec 23, 2015 02:47 PM
Rainmaker
2,224,167
Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

Postcards work best for me.

Dec 23, 2015 10:03 AM
Rainmaker
3,986,000
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

Mail in envelopes for me.

Dec 23, 2015 08:48 AM
Rainer
319,929
Melissa Jackson
Century 21 Alliance Properties - Azle, TX
Helping You Make The Right Move

I'm goin with postcards, quicker for prospect to read.

Dec 23, 2015 04:10 AM
Rainmaker
791,831
Tamra Lee Ulmer
Arizona Resource Realty - Payson, AZ
NRBA ~FORCE~ Over 1000 REO Assets SOLD!

Really, it depends on the recipient. I like postcards though.

Dec 23, 2015 04:00 AM
Rainmaker
1,135,521
Kevin J. May
Florida Supreme Realty - Hobe Sound, FL
Serving the Treasure & Paradise Coasts of Florida

Postcards have always edged out our letters by a fair amount. Mail campaigns require current & correct names and addresses so make it a habit to constantly monitor where and who receives your message. 

Dec 23, 2015 03:48 AM
Rainmaker
1,549,405
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

Envelopes for me. Postcards are usually tossed in trash immediately. 

Dec 23, 2015 03:45 AM
Rainmaker
5,579,193
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

postcards.... envelopes are easy to throw out without reading one word....the postcard will catch a glance and if it's eye catching, they'll read and save...

Dec 23, 2015 03:17 AM
Rainmaker
292,585
Jack Lewitz
Exit Strategy Realty - Evanston, IL

Content is what matters and if your content does not have a call to action message then neither will work very well

Dec 23, 2015 02:39 AM
Rainmaker
4,278,254
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Good Question,  I say post card but now I am going to read all the answers!

Dec 23, 2015 12:53 AM
Rainmaker
4,244,779
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

For me:  Postcards with a simple message.   

Dec 23, 2015 12:30 AM
Rainmaker
1,424,950
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

It depends.  I'm more likely to see the postcard because it is right there, but a letter is more formal.

Dec 23, 2015 12:29 AM
Rainmaker
3,887,216
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo and Home Specialists

Postcards because they can toss them in a drawer and review the card easily....

Dec 23, 2015 12:20 AM
Rainmaker
3,335,183
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

  We sue both....depending on the messdage. Our purple enveloeps go out monthly to three spheres...and we scattr cards to tht groip and for other campaigns..

Dec 22, 2015 11:22 PM
Rainmaker
4,509,610
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Used both for geographical general solicitation and postcards for just listed/just sold

Dec 22, 2015 11:03 PM
Rainmaker
1,466,027
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Tony and Suzanne Marriott, Associate Brokers I send letters.

Dec 22, 2015 10:56 PM
Rainmaker
4,300,798
Richard Weeks
Dallas, TX
REALTOR®, Broker

Postcards

Dec 22, 2015 10:41 PM
Rainmaker
2,008,327
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

I think the consensus is a blend depending on the message

Dec 22, 2015 10:41 PM
Rainmaker
6,966,313
Roy Kelley
Retired - Gaithersburg, MD

It depends on what you are trying to communicate. Post cards are good for listings and sales.

Dec 22, 2015 10:30 PM
Rainmaker
938,355
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

Postcards. Big, glossy and striking.

Dec 22, 2015 10:16 PM
Rainmaker
914,708
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

They will prove equally successful. The art is making sure the 'What's in it for me?" headline resonates with what is on their mind.

Since less that 5% of the population of recipients are packing boxes, (you know the stats for your area)  the challenge to zero in on THEIR issues, not the masses, is essential.

I use postcards for areas above 5% and letters in high equity low turnover communities.

Dec 22, 2015 10:01 PM
Rainer
80,553
Linda Guess
Keller Williams Tri-Lakes Branson, MO - Branson, MO
Branson area real estate sales.

I have had equal response with both.  The address on the envelope is hand written.  Just got a listing this last week from an envelope that included market information.

Dec 22, 2015 09:52 PM
Rainmaker
4,327,636
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Post cards..well executed with a good message.

Dec 22, 2015 09:23 PM