I would get out and meet people and spend your time (NOT MONEY), reaching out to those you already know!  It's a much more cost-efficient way to run your business!

I do not recommend cold calling as most people are like me and do not like the intrusion.

What are you doing? If your not out meeting people, sponsoring activities and showing that you care about the community..you need to. Debe Maxwell is right..spend your time not your money and will be more cost-effective.

RedX is for expired and I heard good things about it. However, with everything in our business, it takes consistency and persistence. Door knock farm(s) and leads will start flowing in. Open House is another way to meet your farm and neighbors. 

Farming can be slow, BUT, like farming it takes time and patience, and regular consistency. Plant the seed, water, provide sunshine and keep at it. It will produce for you.

Building a farm, building relationships is "done in a crock pot not a microwave". Everyone always pays for the quick fix and the only one getting rich off that are the ones taking your money.

Jenny Ho - I always feel - working with your sphere is the best way to generate business.

About 76% of business is from referral as per recent NAR study. And only 5% (or less) agent population works by referral.

On the other hand, remaining 24% is 'attacked' by 95% of agent population.

What is your share?

Jenny,

Best results are based on your community involvement.  On line, no one really knows who you are.  Best of luck, A

I am not familiar with those subscription services.

Not all farming generates revenue instantly.  Depending on numerous factors, some farms may take months to years to generate farming income.

Farming does take 2+ years to start seeing a good return, don't stop.   I would prospect for yourself, rather than paying to leads that are worthless.

What Debe Maxwell said.

Along with farming go to Corefact web site and use some of their stuff.

They can.  It is really dependent on the quality of work you put into it.

There is no quick and easy solution to build a real estate business.  The build is slow ... make daily steps to build. Get yourself out there ... meet people and save your money. Build your own WP site, post great content, and people will find you.

Marketing yourself through farming, networking and all forms of prospecting (NOT buying leads) may seem slow.  However, it is the only way to build a long-term source of "valid" prospects.

You would have better results by getting out an meeting people face to face. 

Our office has RedX free on 4 computers which is great, but I would not subscribe to it individually.  Farming takes time, but stick with it.  Be consistent with your farming, get involved in your community and networking events to meet people face to face as well.

Better ways to spend your time and money.

most of our listings come from direct mail marketing....

Do you want quick or lasting business?

Farmng with newsletters can not only be costly, but take a long time to reap any rewards.  I would suggest getting out into your  neighbourhood and knock on some doors.. Face to face conversations are always best.  You don't need a script, just introduce yourself and leave a handout with your contact information.  Ask them if they would like to be kept up to date with market activity in their neighbourhood, at least you could get an email from them.

slow and steady wins the race

 Door knock. Billboards your name on the street. Get your name out there.

Robogate can be a good source. Go after divorcees.

Fremont, CA has just way too many agents.  Find a niche market.....

The services you mention also require time and committment to developing and consistently implementing a call structure... if you are great at closing on the phone give it a shot but it is WORK too.

There's a difference between marketing and branding. I would put farming in the Branding category which means it's the long game. It causes people to buy into your brand and identify you as the expert which then leads to top of mind which then leads to sales. Coke didn't become what we call every dark brown fizzy drink over night. Q'tip is a brand yet we call every one of those cotton things by that name and have no idea what they are really called.

I think a combination of branding and marketing builds a strong business.

That is why farmers are very patient

Read the comments below. What I have to say won't apply. I'm in an extremely rural market and the services you mentioned don't work in my area. 

Face to face contct is your best bet and doesn't cost much either,

I personally had success using ReboGateway. The phone numbers where not always accurate, but still very helpful.

Cultivating leads from data is a another story, a long one and most have their own "data to lead" prospecting methods tailored over time with some secret sauce.

Looks like your website is based on Core Resources tech.  If they have a lead capture that you're not using now in your IDX search, you should consider that.

Farming, door knocking, cold calling is all about getting infront of the person the day they're thinking about selling (in other words, it's like the lottery).  I've known people who got listings simply because their first mailer showed up on the right day and the guy who mailed every month didn't.  Samething with door knocking or cold calling.

No sense in buying a list of numbers.  Just start with your prefix-0000 and go through your prefix-9999.  Why do you need a name?  Just start with "Hi, I'm Jenny..."

My advice, never buy leads! They are selling them to multiple buyers!

Jenny,

you clearly state, "I want to get valid email, phone numbers maybe for cold calling." You are focused on the right thing and you SHOULD continue to do so.

Agents who have an emotion of urgency are more likely to take a grab at the shiny stuff, and those wanting to separate you from you money, will offer you the opportunity to grab at the low hanging fruit known as expired, FSBO and canceled. Seems reasonable.

But, before you spend your way out of business, do a little research. Do not believe what escapes from between the lips of those selling into your anxiety. Check your MLS and analyze the expired and canceled to determine the time lapse between event and re-list. This data is IMPORTANT.

Time to exhibit some courage. Actually call or knock on the door of  no less the 3 of each and conduct a poll. Don't sell or recruit.

Contrary to the advise offered by others, I will share, if you are unwilling to make yourself uncomfortable for a moment by doing what none of use really like doing, you may not be long in this business.

Ask those identified as 'low hanging fruit to HELP YOU.

"How many calls did they receive?"

"Who called?"

"What was their message?"

"Did you meet with any of those who called the first week"

"What did you like most?"
"What did you dislike most?"
"What did you finally do?"

Thank them for their help . Reward them for participation.

Now you have real actionable data that you can rely on.

From thins data you can create  a solution(s) that will serve you well for years to come. From your effort YOU have created a REAL farming tool.

In exchange for the promise of  a real solution others will willingly surrender their correct contact data,

After referals from past clients, my Active Rain blog is my leading source of new business. I agree with the statement i can get mor ebusiness from getting out an dmeeting people then spending money on worthless leads shared with too many people

Does your Farm have a NextDoor.com site ?

When I was working the market I always used RedX.  They provide you with emails and phone numbers.  BTW they also tell you if the phone number is on the Do Not Call List. They will also provide you with FSBO and pre-forecloses. 

Be careful with cold calling if they are on a do not call list. I hate being cold-called and won't do it to anyone else. Have built up a very good business in two different cities over 25 years without ever cold-calling.

Les & Sarah Oswald nailed this one!

As a new agent I stopped by

Thank you for sharing the informati

I have not used them.