Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale (LAER Realty Partners)

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Rainmaker
5,551,685
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

one size DOES NOT FIT ALL.... 

luxury home marketing demands aerial photography, aerial video, floor plans, 3D tours, open house events that are done very differently....

visitors must be accompanied by the listing agent... front door locked and potential buyers have the explanation of how the open house will work... 

blog posts that make "the eye buy" with magnificent photography...

it costs more money to market a high end home than a "cookie cutter" moderately priced home....

Feb 17, 2018 06:30 AM
Ambassador
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Fred Griffin Tallahassee Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

 Pull out all the stops.

Feb 16, 2018 10:07 PM
Rainmaker
3,765,758
Nina Hollander
Coldwell Banker Realty - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

I do what I normally do but ramped up with more photos, aerials, etc. What works to sell a house works to sell a house. It's how you apply those tactics to different segements of the market.

Feb 17, 2018 05:53 AM
Ambassador
5,072,608
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

Better photography, better staging, marketing to a different audience.

Feb 17, 2018 02:29 AM
Ambassador
3,543,407
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

I use target marketing...

Feb 16, 2018 09:57 PM
Rainmaker
849,058
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

What Alexandra the Beautiful said . . . and
One fabulous home we listed a while back had such entertainment implications, we actually took out a small ad in Variety. We got a great buyer for it!
You have to think way outside the box on one-of-a-kind homes . . . our riverfront homes need to be dealt with differently than a view estate or a ranch . . . there are all sorts of ways to approach, and in this instance it is AOK to use the term SNOWFLAKE when referring to the home! Hahahah!
That's all you'll get outta me without a signed listing agreement!

Feb 17, 2018 08:09 AM
Rainmaker
1,623,327
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

What Alexandra said.  You have to know where your target audience is and figure out what medium is going to reach them.  

Ron and Alexandra Seigel 

Feb 17, 2018 07:52 AM
Rainmaker
652,752
Peter Testa
Nationwide Homes - Danbury, CT
PETER TESTA

Break out your credit card

Feb 17, 2018 06:58 AM
Rainmaker
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Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Typically accompany showings.

Feb 17, 2018 05:50 AM
Rainmaker
3,276,978
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

Typically I increase marketing to seek out the most potnetial buyers for a luxury home. Often targeting out of state and relocation buyers

Feb 17, 2018 05:30 AM
Rainmaker
2,966,034
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

Every high end home has a high end owner.  In addition to specialized marketing we also need to ensure that we are taking in the sellers expectations and exceeding them.

Feb 17, 2018 07:51 AM
Rainmaker
5,217,616
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Praful,

It depends on 1) the price of the home, 2) where the market is for the home, and It has to be targeted to that market.  If the home is 100 million, only a billionaire can afford to pay that and usually there are no loans or qualifications involved.  Your audience for that home is about and I have not checked the fgures lately is 6,000 folks world wide.  That is your target market...so you have to find a way to reach these people.   If the home is  1million or up 5 it is a different audience, 10 million and up, and so on and so forth.  One of our clients has a new listing of 18million.  She has on site an audience of billionaires and ultra high net worth approaching the Billion mark.  In her market, where the rich are conservative and not "look what I bought, a billionaire may buy it, and put 200 million into a yacht.  Bottom line is you have to know where your audience is and what they will buy.

Expensive magazine ads do not necessarily reach them...Great photos always.  A

Feb 17, 2018 07:08 AM
Rainmaker
1,231,318
Mary Yonkers
Alan Kells School of Real Estate/Howard Hanna Real Estate - Erie, PA
Erie/PA Real Estate Instructor

Ditto, Fred Griffin 

Feb 17, 2018 06:24 AM
Rainmaker
3,888,798
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

I am with Gabe Sanders on this one. Make sure they understand all the features if they are important!

Feb 17, 2018 05:59 AM
Rainmaker
2,594,920
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

I run at premium is what I learned long ago regardless of product $$$

Feb 17, 2018 05:47 AM
Rainmaker
1,707,191
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

I haven't listed for a long time but those agents who don't understand that more is demanded aren't going to be successful.

Feb 17, 2018 05:40 AM
Rainmaker
3,069,284
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Fred Griffin nailed this one!

Feb 17, 2018 04:58 AM
Rainmaker
161,390
Dario Ferreira
Attleboro, MA
Internet Marketing

What about specific Google Adwords ads just for the property?
For example, if property is in a specific neighborhood, run some ads for homes for sale in that area.
I always wonder why I don't see that done by agents.

If I was selling a million dollar property, it would make sense to spend $500 or so in adwords.

Feb 17, 2018 02:55 AM
Ambassador
3,981,295
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

It depends upon who your buyer is - we market to them; we are very specific to those buyers.

Feb 17, 2018 10:53 AM
Rainmaker
6,209,782
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Outstanding photography is a good first step.

Feb 17, 2018 09:43 AM
Rainmaker
1,345,063
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

For high-end luxury homes, the professional photographer with the drone comes out.  Showings are controlled, buyers need to have a vetted pre-approval (with doc review) in hand and all showings are agent accompany.  No open houses, why open up a $10mil property to people who can't even afford a $400k house?  The house would need to be advertised in high end publications.  Realtor.com and zillow would be useless.  The "playbill" magazine at the opera house and theater would be more appropriate along with wine and high end activity magazines (like yachting)

Feb 17, 2018 09:25 AM
Rainmaker
1,998,541
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

video walk thrus

Feb 17, 2018 08:52 AM
Rainmaker
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Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

My Luxury Home Marketing is very focused on the needs and differences of the luxury seller vs. the average home. I also point out how you must hire a luxury home agent or else you risk and average agent treating your luxury home like a normal listing.

Feb 17, 2018 08:08 AM
Rainmaker
3,985,753
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

Don't have these in my area.

Feb 16, 2018 10:46 PM
Rainmaker
854,330
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

High-end & LUXURY home.

My definition of this type of house is a house that is occupied by the top 10% of America's wealthy 3%. They are sequestered behind walls and protected by multiple gates. The fraternize with "their kind' and turn to the same for advise and recommendations. These people are the buyers and sellers of authority and celebrity. They will never ever, ever see the 3D or high end photography or experience the hand holding that does not arrive through a portal of authority and/or celebrity. 

The good news is 'Once you're in....YOU ARE IN!! (until the agents name appears with a hashtag)

That is all I'm saying.

 

Feb 17, 2018 09:59 AM
Rainmaker
1,122,948
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

It takes a mind set. Often it is demonstrated with 100s past sales in the neighborhood consistently.

Feb 17, 2018 09:34 AM
Rainer
69,538
Shawn and Angela Miller
Berkshire Hathaway HomeServices Amabassador Real Estate - Lincoln, NE
Lincoln and Omaha, NE REALTORS®

I bring Fiji water to the open house instead of Aquafina.

Feb 28, 2018 02:14 PM
Rainmaker
4,599,353
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Definitely upscaled photos, and aerials if appropriate, special invitation open houses.

Feb 20, 2018 10:57 AM
Rainmaker
4,433,283
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

S

Feb 18, 2018 03:46 AM