Sally Lawrence, Broker, CHS, e-Pro, SFR, REALTOR® (Advantage Real Estate)

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Rainmaker
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Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

Potential home buyers, sadly, are not frequent visitors to this section. 

As most agents have less than adequate writing skills, I'd prefer to see short, factual descriptions.

Some of the descriptive terms we see are pretty funny, though. 

Feb 27, 2018 06:05 PM
Rainmaker
5,263,297
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

people don't like to read....they like to look at photos...crisp, clean photos....and that's enough to draw them in to call you to see it..... 

Feb 27, 2018 05:41 PM
Rainmaker
2,856,568
Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale-Probate & Trust Specialist

I believe every buyer is different with this.  One thing for certain, as Barbara Todaro says ... the eyes buy.  Too much "fluff" in the description or over used terms like "won't last" are a turn off, for me. 

Feb 27, 2018 05:02 PM
Rainmaker
395,463
PropertyMinder (AccelerAgent)
PropertyMinder, Inc. - San Jose, CA
Modern Tools for the Modern Agent

The more concise, the better. Keep it simple (stick to the basics: # BR, # BA, garage, backyard, kitchen, locale, any unique descriptions worth noting etc.)  

In addition to the large, good quality (ideally HD) photos, in-person, first-hand observations and experiences can also speak volumes without extensive textual descriptions.

- Tim

Feb 27, 2018 04:56 PM
Ambassador
2,410,778
Fred Griffin Tallahassee Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

   Complete descriptions, without a lot of unnecessary adjectives.  That might be a few words for a 1000 SF rental townhouse, it may be lots of words for a high-end property on lakefront or a golf course.

    How many words can I write in the MLS?  Tallahassee MLS allows 4000 characters for the Public Description.  For Realtor eyes only, we get 4000 characters for Confidential Remarks plus a 4000 character Addendum.  

Feb 27, 2018 04:59 PM
Rainmaker
1,432,223
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

I would want pertinent info that isn't obvious in the photos.

Feb 27, 2018 05:49 PM
Rainmaker
258,667
Lesley Wilson-VanGoethem
Innovative Realty Solutions Group - Winter Springs, FL
Residential Real Estate Broker Associate

I think most have a short attention span.. Skip the fluff..
What is important..
Pet peeve; " HURRY THIS ONE WONT LAST"

Feb 27, 2018 05:34 PM
Rainmaker
604,722
Steve Higgins
RE/MAX Kelowna - Kelowna, BC

Less is more. I have all my clients on auto email of new listings that fit their criteria having a description under the photo's is a big help, that way they know exactly what they are looking at. 

Feb 27, 2018 05:50 PM
Rainmaker
4,728,905
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Sally,

Photos sell and we suggest to our clients that they keep the description to 150words or less.  A

Feb 27, 2018 05:38 PM
Ambassador
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Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Sally Lawrence - sometimes pictures do not say the 'true' story. Reading description is just supplemental.

Feb 27, 2018 08:37 PM
Ambassador
3,984,686
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

I believe buyers want all the information they can get. Give them all you can.

Feb 27, 2018 07:49 PM
Rainmaker
5,671,294
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Complete descriptions are always best.

Feb 27, 2018 06:11 PM
Rainmaker
4,798,170
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

After viewing the photos, if they interest me, I'd appreciate a long description.

Feb 28, 2018 06:05 AM
Rainmaker
1,027,150
Susan Haughton
Long and Foster REALTORS (703) 470-4545 - Alexandria, VA
Susan & Mindy Team...Honesty. Integrity. Results.

Unless the narrative is well written and spell binding, most people are not going to take the time to read much of anything.  We have become a nation of photos and videos, which to me is very sad, but I digress...

Feb 28, 2018 05:05 AM
Rainmaker
1,525,585
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker, Blackstone Realty Group - brokered by eXp Realty - Kalispell, MT
The House Kat

If I were the buyer, I'd like to see descriptions WITH each photo - what the heck am I looking at? I'd also like a decent description of the house and property - what is special about it? I don't need to read that there are three bedrooms and two baths, I can see that in the details. I do not want to see capital letters through the entire description. 

Feb 28, 2018 03:20 AM
Rainmaker
281,838
Allie Angeloni
Long Realty - Oro Valley, AZ

For me, fewer descriptive words work better and hold my interest, while any lengthy description just gets skimmed over - good quality photos are huge though Sally Lawrence.  The facts are weeded out quickly and a too flowery description with many adjectives does not appeal to me, and at times can sound old-fashioned.  

Feb 27, 2018 10:23 PM
Ambassador
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Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

Who reads the descriptions?

Feb 27, 2018 09:46 PM
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Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

The photos make the listing - people like to 'see' what they may be buying - partnered with a few, short descriptions.

Feb 27, 2018 09:25 PM
Ambassador
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Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

The more details the better for features and the like, but it doesn't have to be lengthy.  I see some things that don't need to be there.

Feb 27, 2018 08:41 PM
Rainmaker
3,364,473
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

I do both... lots of photos and lots of descriptions. They don't need to read, but some people like to read.

Feb 28, 2018 04:19 AM
Rainmaker
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Property Valuation Construction Home Tips
PeterMarkSEO - Holiday, FL
Full Time SEO, Local GMB Expert

What a great question. If I'm a home buyer static photos are great. But please as a listing agent don't turn these static photos into a slide show with text and music. Then call it a Virtual Tour. When I was licensed I hated to provide teaser information to buyers. I wanted to captivate a homebuyer on my site. So I used a floor plan and made it interactive with the photos. This not only got the buyer to stick to my site and listing, it got me to stand out with the seller. Keep in mind in a competitive market you have to set yourself apart. Finally the longer you can engage with that buyer online and offline the more likely they will remember you and stick with you as their Life Long Realtor. It's kind of like a seed in the beginning.

Feb 28, 2018 04:18 AM
Rainmaker
344,377
Sally Lawrence
Advantage Real Estate - Tehachapi, CA
Broker, CHS, e-Pro, SFR, REALTOR®

At the risk of raising everyone's ire, I'm curious, how many of you have taken the time to ask your Buyers what they prefer?  I'm going to start doing that and after I have what fees like a requisite sample, I'll report back.

 

Thanks for all the input!

Mar 02, 2018 07:28 PM
Rainmaker
4,261,409
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Write about the features you cannot see in the photos, but think keeping them short is important.

Mar 02, 2018 02:00 PM
Ambassador
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Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

My clients want pictures not narratives

Feb 28, 2018 03:54 PM
Rainmaker
595,802
Peter Testa
Nationwide Homes - Danbury, CT
PETER TESTA

I like to write remarks that walk you through the home showing-off the finer points of each room. Mention what has been upgraded.  Then cover what is great about that location. 

Feb 28, 2018 11:09 AM
Rainmaker
136,375
Denise Copeland
Home Sales Palm Beach - Jupiter, FL
Jupiter Abacoa Sales & Beach Front Luxury Homes

The visuals are more important. But as a buyer I would want to know if the roof, AC, water heater, appliances were recently replaced, or the approximate age if they are newer. Maybe some detail about the surrounding areas, i.e. great schools, shopping and dining nearby? Just a thought.

Feb 28, 2018 10:22 AM
Rainmaker
3,985,224
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

Always shorter.  don't have time for novals.

Feb 28, 2018 10:13 AM
Rainmaker
415,979
Susie Kay
Ultima Real Estate - Plano, TX
North Dallas Specialist

Photos are more importand than descriptions.  People like to visualize. 

Feb 28, 2018 09:47 AM
Rainmaker
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Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Photos are great, I like to do reasonable descriptions that cover all the key points.  I'll go into more detail on my website, sometimes doing very long posts.

Feb 28, 2018 09:10 AM
Rainmaker
760,647
Olga Simoncelli
Veritas Prime, LLC dba Veritas Prime Real Estate - New Fairfield, CT
CONSULTANT, Real Estate Services & Risk Management

Brief and accurate, without too much puffing.

Feb 28, 2018 08:32 AM
Rainmaker
1,533,877
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Fifteen Years Experience in Brevard County

Facts...succinct, without fluff, hype or deceit.  And pictures that reflect the truth and not the "best angle!"

Feb 28, 2018 07:14 AM
Rainmaker
3,281,524
Richard Weeks
Dallas, TX
REALTOR®, Broker

I think most buyers want so see pictures and not read descriptions.

Feb 28, 2018 07:11 AM
Rainmaker
1,395,277
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Sally Lawrence Just stick to the facts. Leave the fluff for marketing.

Feb 28, 2018 06:31 AM
Rainmaker
173,652
Erika Rae Albert, Austin Real Estate Expert
E*Rae Realty - Austin, TX
Exceeding Expectations in Every Transaction

I max out my word count.  In my MLS we have two descriptive fields, one agents see and one buyers see.  In the agent remarks, its facts that aren't accounted for in the data or pics.  In the public remarks, it's more fluffy.  Sure many people don't read, but some do and I'm going to maximize what I can say about the home using all of the fields available.  

Feb 28, 2018 06:11 AM
Rainmaker
657,101
Carla Freund
Keller Williams Preferred Realty - Raleigh, NC
Carolina Life RealEstate & Relocation 919-602-8489

Personally, I prefer facts about the property. However, as an agent, I think there are keywords that can be used for more exposure.

Feb 28, 2018 05:44 AM
Rainmaker
3,481,766
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Short inviting descriptions for many reasons.

Feb 28, 2018 05:10 AM
Ambassador
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Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Simplest is best. Details can be in an attachment.

Feb 28, 2018 04:51 AM
Rainmaker
801,130
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

You have provided invalid options.

What I mean is the choice is PICTURES or Long Description.

The reality is, the description can not be too long only too boring.

My advise, don't repeat in the description what the buyer already knows.

Good descriptors takes work and skill. That is why they tend to be repetitive and saturated with real estate cliches.

Feb 28, 2018 04:49 AM
Rainmaker
577,089
Gloria Valvasori, Accredited Senior Agent
BETTER HOMES AND GARDENS REAL ESTATE SIGNATURE SERVICE - Mississauga, ON
REAL Experience | REAL Commitment | REAL Results!

Most perspective buyers look at the photos FIRST.. a concise description of information that cannot be deemed from the photos would be important.. i.e. age of roof, age of furnace, AC, windows, etc.  Those are major items.

Feb 28, 2018 04:46 AM
Rainmaker
3,062,378
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Barbara Todaro nailed this one!

Feb 28, 2018 04:28 AM
Rainmaker
669,484
Brenda Mayette
Miranda Real Estate Group, Inc. - Glenville, NY
Getting results w/ knowledge & know-how!

If I was a homebuyer, I want quality photos and short, factual comments -- don't sell me; I'll imagine myself living there (or not) if I visit.  ;0

Feb 28, 2018 04:19 AM
Rainer
44,691
Dan Capra
LAER Realty Partners - Lowell, MA
Listing/Buyer Agent

facts tell stories sell...dont tell me about the home explain to me why it is the house for me...most important thing is the photos

Feb 28, 2018 04:08 AM
Rainmaker
1,872,906
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

The highlites need to be clear rather then long or short

Feb 28, 2018 03:47 AM
Rainmaker
4,432,589
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Depends .

Feb 28, 2018 03:00 AM
Rainmaker
772,071
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

Reader's Digest style accurate descriptions.

Feb 27, 2018 11:27 PM
Rainmaker
1,034,323
Kevin J. May
Florida Supreme Realty - Hobe Sound, FL
Serving the Treasure & Paradise Coasts of Florida

I don't need to see more than 50 pictures if they're good and the longest description I've ever read was easily consumed. I always want a view from the curb to the front door and a picture from the home looking out to the rear yard. Then at least two angles of each room shot from waist level and close ups of any amenities which seem worthwhile to capture. Drone photos or aerial shots are nice but not necessary for me as a Buyer.

Feb 27, 2018 08:27 PM
Rainmaker
2,531,068
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Simple direct to the point info and data will get the process started...

Feb 27, 2018 07:46 PM