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Rainmaker
2,901,809
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

I do not believe it is Google Keyword Planner. 

I use Google Analytics - I have it set on my calendar to review monthly.  I also get email reports for Google each month showing activity for my site(s).

Aug 26, 2020 12:21 PM
Rainer
423,237
Jerry Lucas
ABC Legal Docs LLC - Colorado Springs, CO
Mobile Notary Colorado Springs, CO Notary Training

I have used various free keyword research tools over the years. I don't pay for ads on Google and don't use their keyword planner.

I look at my Google Search Console about once a week to check for any website errors and look at the analytics. It shows my most popular pages and keyword searches (queries) by users.  I already know the most popular keyword phrases from experience. 

I have also written many blog posts focused on long-tail keywords.  They attract fewer visitors but I have many of them so there is a cumulative effect.  Many have little or no competition so I rank #1 in search results.

I also write related blog posts to try to keep visitors on-site longer to reduce bounce rate and increase my SEO.  The analysis and data-driven content have made my website the number 1 Domain Authority notary website in the country.

My competition is not knowledgeable about SEO and are far behind and have to pay for advertising, but I get free organic traffic.

Aug 26, 2020 07:27 PM
Rainmaker
1,315,612
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

No, there are better tools out there for SEO keywords.  KWP is best for google ads.

Aug 26, 2020 06:36 PM
Ambassador
1,750,995
Alan May
Jameson Sotheby's International Realty - Evanston, IL
There's no place like home.

Planning... planning...?  I'll think about that tomorrow.

Aug 26, 2020 01:28 PM
Rainmaker
141,421
Dario Ferreira
Attleboro, MA
Internet Marketing

I used it a lot in the past when I was running PPC campaigns - mostly non-real estate.

I don't believe it's that important for real estate because the keywords/key phrases are very simple and don't change much.

One just needs to target property types, areas, specific features, schools, and they'll have 99% of RE keywords.
It will keep someone busy for years.

 

Aug 26, 2020 01:24 PM
Ambassador
3,035,135
Anna Banana Kruchten CRB, CRS, Broker, Instructor
HomeSmart Real Estate BR030809000 - Phoenix, AZ
602-380-4886

Not right now.....but we had several sources when we did that.

Aug 26, 2020 05:26 PM
Rainmaker
781,222
Olga Simoncelli
Veritas Prime, LLC dba Veritas Prime Real Estate - New Fairfield, CT
CONSULTANT, Real Estate Services & Risk Management

I have used it.

Aug 26, 2020 02:58 PM
Rainmaker
5,973,498
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Nope.

Aug 26, 2020 01:48 PM
Rainmaker
4,999,683
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

We are not fans of Google...

Aug 26, 2020 12:58 PM
Rainmaker
1,631,056
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg Real Estate

yes, I'm not sure that's it's new name but I use it.

Aug 26, 2020 12:40 PM
Rainmaker
2,766,501
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

No, it's not accurate nor that helpful (unless you're running ads).  I generally use Google Search Console, plain old google and the questions that my customers/readers ask. These all help with long tail searches.  I do pretty well on SEO and I get over 650,000 pv/month on my site.

Aug 27, 2020 06:16 AM
Rainmaker
1,076,375
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

No

I sell houses and hire SEO.

Aug 26, 2020 09:08 PM
Rainmaker
801,074
John Juarez
The Medford Real Estate Team - Fremont, CA
ePRO, SRES, GRI, PMN

I am not.

Aug 26, 2020 05:41 PM