Luxury Marketing Essentials: The Magic of Dolphins
By Ron and Alexandra Seigel, Luxury Real Estate Branding, Marketing & Strategy
(Napa Consultants)
By Alexandra Seigel To keep your luxury real estate marketing practice in perspective, take the time to commune with nature. Exploring the wonders of your environment can help you stay happy, creative and stress free. Our favorite way to commune with nature is walking on the beach in Santa Barbara and Carpinteria at low tide, when the ocean recedes and reveals more land. New sea shells abound, crabs rush to bury themselves so do the clams. One of the joys of these nature walks is spotting dolphins frolicking near the shore. Like the ancient Greek sailors we welcome them as a good omen for a smooth voyage. Earlier this year, we took a whale watching trip around the Channel Islands that are just off our coastline. The whales were a “no show”. Instead, we saw a super pod of dolphins which...
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