Why Advertising Won't Work!
By Larry & Laurie Weichman, A Tradition of Success
(Weichman Real Estate, A Trusted Name In Orange County Real Estate)
Why Advertising Won't Work As you prepare to sell your home, you'll probably consider the best way to advertise it. Surprisingly, advertising doesn't work. But marketing does, and there is a big difference. An agent will be more involved in "marketing" your home, and here's why. A photo and description of your home's features, in a newspaper or magazine or online, is simply "advertising," and is not going to generate much interest. A recent consumer survey conducted by the National Association of REALTORS® revealed that fewer than 5 percent of buyers found these ads helpful in selecting homes. While ads focus on a "product," marketing involves targeting consumers based on their lifestyle and the opportunities provided by what you are offering. Real estate agents have a list of read...
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