Lynnea Miller, Premier Real Estate Service in Central Oregon (Bend Premier Real Estate)

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Ambassador
1,770,905
Noah Seidenberg
Coldwell Banker - Evanston, IL
Chicagoland and Suburbs (800) 858-7917

We have really given up on print ads Lynnea.

Oct 04, 2016 01:39 PM
Ambassador
2,522,586
Fred Griffin Tallahassee Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

Not in many, many years. 

Oct 04, 2016 01:39 PM
Rainmaker
3,718,293
Nina Hollander
Coldwell Banker Realty - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

I can't remember the last time I advertised in a local paper.

Oct 04, 2016 09:41 PM
Ambassador
5,028,409
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

I am fairly certain that it would be more effective to take newspaper advertising money and toss it from a tall building in town than to pay it to the newspaper.

Oct 04, 2016 03:37 PM
Rainmaker
1,524,547
Sybil Campbell
Fernandina Beach, FL
Referral Agent Amelia Island Florida

I haven't done print marketing in years. The ROI is not there.

Oct 04, 2016 01:41 PM
Rainmaker
1,117,686
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

Local neighborhood papers are, like The La Jolla Light, but I not so sure about our big papers. I stopped advertising in newspapers 10 years ago, especially when they were printing nothing but doom & gloom about our industry yet asking us to advertise...huh??? Jeff Dowler & John DL Arendsen what do you gents think?

Oct 04, 2016 01:39 PM
Rainmaker
2,947,568
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

I do not. I never have in 14 years. Internet marketing is primary for my business. 

Oct 05, 2016 02:06 AM
Rainmaker
6,158,947
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

No. This advertising is not as effective as it was in years past.

Oct 04, 2016 09:09 PM
Rainmaker
3,718,110
Richard Weeks
Dallas, TX
REALTOR®, Broker

Advertise in it, I don't even subscribe to it.

Oct 05, 2016 02:58 AM
Rainmaker
5,169,426
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Lynnea,

It is still relevant in some markets, and particularly in the luxury industry.  A

Oct 05, 2016 02:08 AM
Rainmaker
1,609,571
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Lend Smart Mortgage, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

No we do not. Too expensiuve versus the ROI

Oct 05, 2016 12:50 AM
Rainmaker
898,902
Jennifer Mackay
Counts Real Estate Group, Inc. - Panama City, FL
Your Bay County Florida Realtor 850.774.6582

Nope, haven't done print adverts in years

Oct 05, 2016 12:43 AM
Rainmaker
114,264
Jeanne Feenick
NextHome Premier - Basking Ridge, NJ
The Agent you choose REALLY does make a difference

No - there was a time when someone might reply that they saw the Open House in the newspaper - or come with one folded under their arm - but no more.  I do miss a the local paper and news - but I think those days are gone.

Oct 04, 2016 11:45 PM
Rainmaker
5,535,622
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

I have two full pages in the monthly local newspaper.... because I want more business....local business and I get it....

Oct 04, 2016 11:28 PM
Rainmaker
1,660,245
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg Real Estate

No, I have to fight with the office not to be printed in the stupid yellow pages.

Oct 04, 2016 11:26 PM
Rainmaker
411,487
Katina Hargrove 352-551-0308
Stake Your Land Realty, Inc. - Eustis, FL
Broker/Owner, GRI,SFR, REALTOR®

Good morning Lynnea Miller,

About ten years ago when I was with another company, I would hear an agent complain about not getting any leads from the local magazine. That magazine became from half an inch thick to a 1/16 on an inch.  That same company asked us to pay for an add for a special issue, I received no one call. So I never advertised on a newspaper or magazine ever again.

Oct 04, 2016 10:10 PM
Rainmaker
1,991,710
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

If I'm looking for people on the other side of 55 , I might

Oct 04, 2016 10:07 PM
Ambassador
4,309,874
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Lynnea Miller - I stopped that long back. Though I remember running the ad for a house in local town newspaper (not in Boston Globe) - and did find a buyer.

Oct 04, 2016 04:40 PM
Ambassador
2,999,691
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I do a magazine that is bi monthly called lake life and it's just a half page branding ad, but ... not regular paper ads

Oct 04, 2016 03:01 PM
Rainer
214,523
Sharon Altier, SFR
Lawton Realty Group, Inc. - Elmhurst, IL
Your Real Estate Partner

No.  However, I see it more useful for small town/area markets.  Many agents still advertise in church bulletins, etc. for small town areas.

Oct 04, 2016 01:45 PM
Rainmaker
3,209,948
John Pusa
Berkshire Hathaway Home Services Crest - Glendale, CA
Your All Time Realtor With Exceptional Service

Lynnea Miller Nowadays, newspaper advertising is not common.

Oct 04, 2016 01:44 PM
Rainmaker
149,184
Esther Preston
Heartland Realty - Redmond, OR

No, I don't, seems to be a waste of money.

 

Oct 04, 2016 01:40 PM
Rainmaker
536,982
Mark Don McInnes, Sandpoint
Sandpoint, ID
North Idaho Real Estate - 208-255.6227

No.  ROI disappeared with the downturn.  I should probably revisit to see how it shows itself now.  Mark

Oct 04, 2016 01:39 PM
Rainmaker
1,682,789
Larry Johnston
Broker, Friends & Neighbors Real Estate and Elkhart County Subdivisions, LLC - Elkhart, IN
Broker,Friends & Neighbors Real Estate, Elkhart,IN

Those days are over for me!

Oct 06, 2016 12:23 PM
Rainmaker
107,564
Anita Allen
Coldwell Banker Residential Real Estate - 850-377-4410 - Pace, FL
Your Realtor for NW Florida, Pace/Milton/Pensacola

No, I haven't in many years.

 

Oct 05, 2016 04:56 PM
Ambassador
3,722,026
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

The Washington Post has a really well-done online classified section where we make advertise.  

Oct 05, 2016 01:14 PM
Ambassador
2,216,158
Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

Yes my office does this and it works. We get a lot of calls off of our listings that we feature. 

Oct 05, 2016 09:21 AM
Ambassador
2,806,003
Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Hi Lynnea - We haven't done that for at least the last 10 years, but we have a terrible paper with a very small readership.

Oct 05, 2016 06:56 AM
Rainmaker
1,507,525
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

No, i'd rather spend my money on online marketing. 

Oct 05, 2016 06:42 AM
Rainmaker
1,336,683
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

No.  The local rag is great for starting my BBQ and that's about it.

Oct 05, 2016 06:34 AM
Rainmaker
3,985,753
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

Yesm because I get 60% of my calls from there.

Oct 05, 2016 06:33 AM
Rainmaker
4,799,006
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Only for open houses.

Oct 05, 2016 03:34 AM
Rainer
229,778
Jessie Cochran
Counts Real Estate Group, Inc. - Panama City, FL
Panama City Realty Group

Nah, not a fan of print adverts anymore

Oct 05, 2016 01:05 AM
Rainmaker
1,602,452
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Don't get me started on the subject of the local paper!  

Oct 05, 2016 12:47 AM
Rainmaker
1,119,151
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

It costs $1200 per full page for Sat & Sun.  Those who do consistently do get their names out. People will contact you by phone. Some spent $50K a year.

Oct 05, 2016 12:04 AM
Rainmaker
2,589,844
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Its dying off as we speak. It will be a fossil soon

Oct 05, 2016 12:02 AM
Rainmaker
3,847,354
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

No, no local print any longer!

Oct 04, 2016 11:52 PM
Rainmaker
3,827,480
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

I do but not as much as I once did.  

Oct 04, 2016 11:47 PM
Ambassador
1,550,735
John McCormack, CRS
Albuquerque Homes Realty - Albuquerque, NM
Honesty, Integrity, Results, Experienced. HIRE Me!

Not in 16+ years.

Oct 04, 2016 11:29 PM
Ambassador
698,073
John DL Arendsen
CREST BACKYARD HOMES, ON THE LEVEL GENERAL & FACTORY BUILT HOME CONTRACTOR, TAG REAL ESTATE SALES & INVESTMENTS - Leucadia, CA
Crest Backyard Homes "ADU" dealer & Contractor

When I was a young upstart boat designer and manufacturer in Newport Beach, CA in the 60's & 70's I probably spent easily in the 7 figures on print media, primarily newspapers, and it was extremely successful as we ended up selling tens of millions of dollars in inventory over about a decade..

All that stated, however,  in today's World of Cyber Space with little or no interest whatsoever in print media I wouldn't dedicate one red cent in that direction unless it was very focused to a specific target market  directly hitting a specific end user.

Example: VRBO's, Summer Rentals, Senior Living, Mobile/Manufactured Homes, etc. But for general RE sales I really believe as others do that 90% of every sale starts with a buyer going on line to someone like Zillow, Redfin, etc. It's definitely a consumer driven market nowadays.

That's my 3 cents worth Thomas J. Nelson, Realtor (adjusted for inflation)

Oct 04, 2016 11:28 PM
Rainmaker
849,160
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

To receive ACTIIONABLE information you need to buy a newspaper ad and measure the results.

The result may be your ad copy is deplorable, the messages does not resonate with the reader, the appeal conflicts with the message or as many WANT to believe, print advertising is dead.

What they really mean is they believe what they do is best and to say otherwise means they have made a wrong decision.

I've tested newspaper advertising in Tampa Florida adjusting the elements as needed. You need to do the same then you will have actionable understanding regarding newsprint in your area.

Oct 04, 2016 11:27 PM
Rainmaker
1,353,881
Raymond E. Camp
Howard Hanna Real Estate Services - Ontario, NY
Licensed Real Estate Salesperson Greater Rochester

The Saturday Real Estate Section is still read by the local yokel's so yes!

Oct 04, 2016 11:07 PM
Rainmaker
3,069,179
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

no

Oct 04, 2016 11:05 PM
Rainmaker
790,066
Susan Laxson CRS
Palm Properties - La Quinta, CA
Local Knowledge & Global Network

Print media seems relevant in the Naples real estate market, probably due to the visitors who buy the papers.  But I personally think it has become irrelevant with the advent of newspapers online now.

Oct 04, 2016 11:05 PM
Rainmaker
3,261,508
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

I do a little bit. Any exposure is good exposure

Oct 04, 2016 11:05 PM
Rainmaker
4,067,686
Dorie Dillard CRS GRI ABR
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

No but I haven't given up on some print advertising but not in the paper.

Oct 04, 2016 10:50 PM
Rainmaker
4,433,127
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Only open houses.

Oct 04, 2016 10:03 PM
Ambassador
1,706,870
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

I can't remember the last time I used a newspaper. Msybe in the era when publishing an open house in a section devoted to that would be it, but that disappeared long ago.

Oct 04, 2016 09:55 PM
Rainmaker
846,120
Marco Giancola
Beachfront Realty - Miami Beach, FL
Realtor (305)608-1922, Miami Beach Florida

No more

Oct 04, 2016 09:49 PM
Rainmaker
812,623
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

Yes, in the business card section. Peopel in this area still read the papers. We have at least 5 small town papers that are both mailed, and delivered to many of the stores and businesses.

Oct 04, 2016 09:45 PM
Rainmaker
729,548
Brenda Mayette
Miranda Real Estate Group, Inc. - Glenville, NY
Getting results w/ knowledge & know-how!

For open house events only....  Seems there's still a group where that is their "go to" reference.

Oct 04, 2016 09:43 PM
Rainmaker
1,157,329
FN LN
Toronto, ON

It depends on the situation.

Oct 04, 2016 09:14 PM
Ambassador
4,388,328
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

It's been many years, and it got to be cost prohibitive for no return. It seems that we are seeing more real estate newspaper ads. There are a couple of brokerages that always have full page or largers ads in the local paper.

Oct 04, 2016 03:09 PM
Rainmaker
288,788
Allie Angeloni
Long Realty - Oro Valley, AZ

Yes, the newspaper is still relevant in our area.  Our niche is an age-restricted community, and many people here do get the Sunday newspaper, where there is a Real Estate Section Lynnea Miller

Oct 04, 2016 01:58 PM
Rainmaker
437,380
Susie Kay
Ultra Real Estate Dallas Fort Worth - Plano, TX
North Dallas Specialist

Not really. I'm not sure whether anyone's reading newspaper anymore now while they can find the news on the internet.

Oct 08, 2016 02:20 PM
Rainmaker
3,656,192
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Boy it has been 2 years since I did, no value anymore

 

Oct 08, 2016 04:41 AM