Jordan  Ayan, Luxury Market Expert, CLHMS,Million Dollar Guild (The Lifestyle Collection)

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Rainmaker
2,054,701
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

We create property videos, FAQ videos, and the local community videos really do help that out of town buyer who says wait a minute. Bring me up to speed on the flavor of your local area first Chummy. Videos are the most powerful marketing tool in the box but under used sadly.

Jan 24, 2018 06:31 AM
Rainmaker
2,007,969
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

I don't like LONG videos

Jan 24, 2018 06:24 AM
Rainmaker
1,356,628
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

If it's not selling a home and doesn't communicate that the home is for sale, they are wasting their money, as far as I'm concerned.  I don't believe in video beyond virtual tours... and even that is iffy in my book.

Jan 24, 2018 09:13 AM
Rainmaker
1,703,275
Anthony Acosta - ALLATLANTACONDOS.COM
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

Lifestyle videos are effective if done right.

Jan 24, 2018 08:17 AM
Rainmaker
4,799,256
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

They are cute.  Not sure that they will convince anyone.

Jan 24, 2018 07:39 AM
Rainmaker
1,692,838
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg Real Estate

I have not tried them but it seems to happen in the upper price brackets. I'm not sure it's lifestyle as upper crust ammenities. The 'this is how you feel' by living here videos.

Jan 24, 2018 06:39 AM
Rainmaker
4,692,415
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I have seen some too, and you are right, the agent better have something in the video to say the home is for sale.

Jan 26, 2018 04:00 PM
Rainer
318,263
Melissa Jackson
Century 21 Alliance Properties - Azle, TX
Helping You Make The Right Move

Yes I believe the lifestyle videos do help buyers that are emotional.  Especially some making major moves such as from mountains to beach.  Videos stimulate.

Jan 25, 2018 08:06 PM
Rainmaker
3,069,584
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

gaining traction

Jan 25, 2018 05:35 AM
Rainer
365,368
Andy Brown-Climer School of Real Estate
The Climer School of Real Estate - Orlando, FL
The Best Real Estate School in Florida

I think it's great. Emotions and feelings sell.

Jan 25, 2018 04:40 AM
Ambassador
4,312,167
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Jordan Ayan - this is all 'high-end' stuff... lol!

Jan 24, 2018 11:05 PM
Ambassador
3,016,102
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

not in video, but I've been selling "lake life" for 26 years.

Jan 24, 2018 09:24 PM
Rainmaker
1,197,546
Joyce Marsh
Joyce Marsh Real Estate LLC - Daytona Beach, FL
Joyce Marsh Real Estate LLC - Coastal Properties

Lifestyle videos can be an invaluable tool in selling luxury real estate. 

Jan 24, 2018 07:08 PM
Rainmaker
1,508,961
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

Yes, I see them too. Video is a new hot thing, so everyone should try them.

Jan 24, 2018 05:55 PM
Ambassador
3,986,518
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

I think it needs some lifestyle references but also features of the home. It needs balance.

Jan 24, 2018 05:54 PM
Rainmaker
521,666
Lynnea Miller
Bend Premier Real Estate - Bend, OR
Premier Real Estate Service in Central Oregon

Many people move to our market based on the lifestyle.  The home is an important secondary consideration.

Jan 24, 2018 04:27 PM
Ambassador
2,539,593
Fred Griffin Tallahassee Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

  Watch the videos from Michael Saunders of Sarasota, Florida.

  Her company puts out some top notch neighborhood and lifestyle videos.

Jan 24, 2018 03:09 PM
Ambassador
2,991,825
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

Those that I have seen were [oh my gosh, my mother taught me that if I do not have anything nice to say, don't say anything at all].

 

Jan 24, 2018 03:02 PM
Rainmaker
3,985,765
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

Most agents quit doing most video's anymore.

Jan 24, 2018 02:48 PM
Rainmaker
3,835,459
Richard Weeks
Dallas, TX
REALTOR®, Broker

In our market you can barely get a sign in the yard and you have it sold.

Jan 24, 2018 10:39 AM
Rainmaker
1,087,876
Kevin J. May
Florida Supreme Realty - Hobe Sound, FL
Serving the Treasure & Paradise Coasts of Florida

I venture to say that lifestyle is probably 90% of what I sell. Regarding video I'd say it's 60/40 in favor of the home.

Jan 24, 2018 09:59 AM
Rainmaker
865,281
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

TO SELL A HOME!!!  

That is an important phrase to keep in mind. This is much different from community and local events and attractions.

After all, we are all trained and coached to help the buyer SEE themselves in the new lifestyle this house my offer.

Instead of seeing the maintenance of a swimming pool they see the glee on the faces of grand-kids. 

Instead of 'what am I going to do with this space?" they see a place to exhibit their passion, a foyer that announces they have arrived.

Instead of 'Where is the closest OUTBACK' they see family and friends sharing intimate times around the outdoor living space.

Other than that, not much point in it. 

Of courese there are always those 'middle service providers' who are laughing saying "Real estate agents will buy ANYTHING!"

Jan 24, 2018 09:33 AM
Rainmaker
1,651,956
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

What if my preferred "lifestyle" doesn't match the one you portray in the video?  Does that mean I'm not a good prospect for that property?  Maybe. Maybe not.

Jan 24, 2018 09:12 AM
Rainmaker
5,317,650
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Jordan,

In the second home and luxury abodes, lifestyle is important. We have developed a proprietary software for our clients websites to answer the lifestyle questions.  A

Jan 24, 2018 08:56 AM
Rainmaker
5,570,474
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

not sure about that.... I like the nuts and bolts of marketing.... the professional photos of the home....that's where their money is going... I think potential buyers have already research the lifestyle segments when they selected their favorite towns/cities....

Jan 24, 2018 08:20 AM
Rainmaker
4,433,483
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Not tried them.

Jan 24, 2018 07:58 AM
Rainmaker
3,862,160
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Serious buyers are interested in facts and pictures about a house... put that in video format, fine. Not really sure how to truly define "life style." Your idea could be very different from  mine.

Jan 24, 2018 07:43 AM
Rainmaker
1,707,197
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Lifestyle is an important facotr.

Jan 24, 2018 07:39 AM
Ambassador
5,169,413
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

I prefer them to the stale empty house videos.

Jan 24, 2018 07:37 AM
Rainmaker
6,316,374
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Well done videos are very effective.

Jan 24, 2018 07:33 AM
Rainmaker
577,189
Gloria Valvasori, Accredited Senior Agent
BETTER HOMES AND GARDENS REAL ESTATE SIGNATURE SERVICE - Mississauga, ON
REAL Experience | REAL Commitment | REAL Results!

Isn't that what we are selling?  Buyer's choose a home that suits the lifestyle needs of their family... I'm a fan of videos, but they can't be over 1 minute or 1 1/2 at maximum.  After that consumers lose interest.

Jan 24, 2018 07:13 AM
Rainmaker
1,441,127
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Jordan Ayan I have not seen any. I don't see the point, but if it works good for them.

Jan 24, 2018 06:53 AM