Richie Alan  Naggar, agent & author  (people first...then business Ran Right Realty )

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Peter Testa
Nationwide Homes - Danbury, CT

When a prospective seller checks you out online, who do you think looks better?... the person with a Facebook Page with 5,000+ likes or the one with 5 likes from his mother, the local gutter cleaner & the family dog's facebook? Your audience pays attention to stuff like that. It's not necessarily easy for everyone to get a ton of likes. Invite all of your contacts on FB to like your page & see how many do it. 

Jan 24, 2018 09:43 AM
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

"Likes" should generate engagement. Facebook recently announced changes to fb pages / news feed, so people will need to work harder to make their pages worthwhile. Adding video and live video are 2 things facebook is encouraging. 

"Because space in News Feed is limited, showing more posts from friends and family and updates that spark conversation means we’ll show less public content, including videos and other posts from publishers or businesses.

As we make these updates, Pages may see their reach, video watch time and referral traffic decrease. The impact will vary from Page to Page, driven by factors including the type of content they produce and how people interact with it. Pages making posts that people generally don’t react to or comment on could see the biggest decreases in distribution. Pages whose posts prompt conversations between friends will see less of an effect."

Jan 24, 2018 11:40 AM
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Richie Alan Naggar, It is a vanity stat but that can matter on biz pages. For instance, if you go visit 2 different restaurant FB pages and 1 has 10,000 likes and the other has 73, wouldn't you be more apt to try out the one with 10K likes. I know I would. Specifically, here is what Facebook has to say about likes


Jan 24, 2018 03:02 PM
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

The AR group should all be a solid unit and you want to be tied in for the feed just like you monitor the AR feed of folks you learn and share with daily. The having friend numbers grow alone is not the end all, the engagement is and being on lots of feeds to broaden the reach and marketing frequency Richie Alan Naggar ! For any of us AR regulars to not be in each other's FB like list is sad! We do know each other right?

Jan 24, 2018 12:12 PM
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

 If everyone likes everyone... doesnt it cancel out all liking? 

I believe it does . . . it's like 'collecting people', I think. I don't want everyone. Just who is important. What's the chance someone from Indonesia is going to engage me professionally? 

FB business pages are a presence . . . regardless of likes or followers.

Jan 24, 2018 08:48 AM
Macy Babb ... North Georgia Realtor
Re/Max Around Atlanta Realtor - 404-234-6166 - Cartersville, GA
Realtor, SFR, HUD/REO Certified

I like baby pictures and pictures of friends and past clients (my spheare) to keep me (my posts) active on their feed... so they "remember" that I am an agent when they need one... and the "likes" on my business page are so that my page stays active on their page and their "friends" will see the post and hopefully like as well..the snowball effect

Jan 24, 2018 08:30 AM
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

yes, it would....but everyone does not like everyone.... and potential clients will see the number of likes.... they could and hopefully will follow the crowd and like your page... and maybe follow your posts....

Jan 24, 2018 07:45 AM
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

Helps out the recipient to gain traffic and klout, always good to spread a bit of good will.

Jan 24, 2018 07:25 AM
Ryan Huggins - Thousand Oaks, CA - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Interaction with posts divided by page likes determines the importance of your post to people.  This (in the old FB news feed) determined how many of your followers would see your posts.  So having hundreds of likes but only a couple people interacting actually hurts your page.  Having a few likes, but lots of interaction improves your page's visibility.... of course now with business pages being kept off of people's news feeds with the new changes, who knows what will come of that.

Jan 24, 2018 09:18 AM
Caroline Gerardo
Sun West Mortgage Corporation - Newport Beach, CA
C. G. Barbeau the Loan Lady nmls 324982

Thumbs up I Like this Question  I believe the "likes' don't count for anything 

Jan 24, 2018 11:25 AM
Susie Kay
Ultra Real Estate Dallas Fort Worth - Plano, TX
North Dallas Specialist

Good question Richie Alan Naggar ! I'm all ears :)

Jan 24, 2018 03:04 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

I suppose different people have different agendas about likes and their value, as well as reasons for liking others, or not. I'd love to hear what Anita Clark has to say. And now with the changes about business pages...

Jan 24, 2018 10:18 AM
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

This is a difficult concept for many in real estate to grasp.I attribute it to the manner in which real estate consumes our lives. Too few have other real interests. 

As such, they fail to see the common bond a shared interest can create among folks who have never met each other. Very much like ActiveRain.

Shared interest, whether it be in response to separated family after a hurricane or electing or not electing a President. a shared interest is an attraction. 

Yes, many do create relationships through digital media. I am still seeing members of a digital society meeting frequently in the collective PokeymanGO activities. 

What we are trying to accomplish is placing a MEGAPHONE on what we say and putting our head in an echos chamber so we can hear others repeat the same thought that was given voice. Too much common interest, without new stimulaton can not be healthy.

What is REAL is the marketing opportunity.  As an example, someone recently responded to a question using the term 'Jibbber-jabber."

An ad appearing in their browser containing those words will be picked up by their RAS and the message delivered.  They THINK they have to choice to read the ad or not read, but the reality is,...they don't.

FB allows others to see what's on the mind of those who embrace a common interest. What they do with that information???? who knows.

Jan 24, 2018 09:18 AM
Chris Ann Cleland
Long and Foster REALTORS®, Gainesville, VA - Bristow, VA
Associate Broker, Bristow, VA

I've always thought the mutual liking of Facebook pages was odd.    

Jan 24, 2018 08:53 AM
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

You have some great answers here Richie.

Jan 24, 2018 08:12 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

That's and answer we need to get from Anita Clark!

Jan 24, 2018 07:39 AM
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

I haven't paid much attention to that lately on business pages. If they contact me now that is a real like.

Jan 24, 2018 07:38 AM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

I feel it is a way of supporting each other.  I do not feel liking would ever cancel liking. There is more than enough love/like in the world to go around.

Jan 24, 2018 02:53 PM
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg Real Estate

When you like them, their stuff shows up in your feed. Personally, I don't want to see everyone's stuff that I could care less about. I am very selective.

Makes you wonder - like Sally Field at the Oscars, 'you really like me'. Just that comment should have told her she needs therapy.

Jan 24, 2018 12:30 PM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Like Michael J. Perry , I like or Follow people and or pages that interest me and I want to  keep up with them. I probably ignore as many or more requests than I accept.  I don't collect people for the sake of numbers.  I know someone with 4,996 "friends".  Really?  Who has 4,996 friends they want to keep up with or vice versa? 

Jan 24, 2018 09:10 AM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

I limit 'liking' of pages. I prefer Facebook groups.

I do 'like' many individual posts, usually photographs.

Jan 24, 2018 07:42 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


We have pretty much opted out of FB.  I have had people hand me their cards saying please like me on FB and I will like you back.  Did I mention that I really did not know them, it was after the first hell, and they did not know me either.  I have no idea what the like thing is about...not interested in doing this.  A

Jan 24, 2018 08:48 AM
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

If we are talking Pages (not individuals) , I LIKE topics or places that interest me .

Jan 24, 2018 07:20 AM
Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services

There are many reasons why likes are important on Facebook. 

1. Credibility ( see Peter Testa 's answer) 

2. It reduces the cost of your FB ads 

3. It let's FB know that you are a real person, or business. 

4. It helps you to get more reach. 

Jan 24, 2018 06:24 PM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

I look at a Like as a "I hear you" or "Proud of you" or "I'm with you on this".  It just shows I'm reading.

Jan 24, 2018 05:44 PM
Steven Nickens
Wailea Realty - Wailea, HI
R(S)GRI ABR, Maui Real Estate Hawaii

I am going to check out Anita's link.

Jan 24, 2018 03:43 PM
Fred Griffin Tallahassee Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

  Peter Testa has the answer.

Jan 24, 2018 01:49 PM
Richard Weeks
Dallas, TX
REALTOR®, Broker

i wish we knew.  We just do it maybe to be nice.  

Jan 24, 2018 10:38 AM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

No. Clue.

Jan 25, 2018 05:32 AM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Richie Alan Naggar - good question! Just nothing should be the answer.

Jan 24, 2018 11:07 PM
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

I would much rather have the 'likes' from fellow agents and clients/sphere/family/friends than those who pay for that type of service. I've heard of some losing their pages because of that behavior too!

The likes from your peers boosts your credibility, Richie. 

Jan 24, 2018 09:30 PM
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

Like totally dude 🤓

Jan 24, 2018 07:07 PM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

Well, with likes as well as reviews~ there are different ways to get them....

Jan 24, 2018 05:46 PM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

You make a good point!

Jan 24, 2018 05:19 PM
Lynnea Miller
Bend Premier Real Estate - Bend, OR
Premier Real Estate Service in Central Oregon

For my personal facebook page, the only people I "like" are those I know.  I love having lots of people following my business page - the more the more likely we are to be seen.

Jan 24, 2018 04:25 PM
J.R. Schloemer, CRS
Kentucky Select Properties - Louisville, KY

Depending on how Mark Z feels today, it should allow the page to have organic search results. So the page owner would not have to pay to advertise their content. I do believe it has changed in the last few years to force businesses to pay for results, regardless.

Jan 24, 2018 03:44 PM
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.


Jan 24, 2018 02:50 PM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

No idea.

Jan 24, 2018 08:00 AM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

more likes get it in front of more eyes,  but local likes are more likely to help business.

Jan 28, 2018 09:39 PM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I did that when I first put my page together, not so much now.  Did not see the reason for it.

Jan 26, 2018 03:57 PM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Good question.

Jan 25, 2018 05:39 AM
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

Good question! You sho

Jan 24, 2018 10:20 PM