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Ambassador
602,838
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Here's my 2 cents. Yes, IF you use them. Don't put social media icons on your site or blog if you don't use them... people are not stupid. But they also want to know if you ARE social. I usually tell agents to pick a couple they want to work and then WORK THEM. a few posts a week. Etc.. Don't just put the icons there for show. 
As far as SEO goes, Twitter and Facebook usually make the most sense and some SEO stats make a point to say it's important, but I don't think they will affect your SEO tremendously, but it's another place where your information is located, links are created, presence shared.  There are really no cons to this unless you don't want people following you. I have a client that has not so savory people follow him on G+ and he's asked me to remove them, which I can't, it's like telling someone to unfollow Beyonce, but if you don't want someone knowing your business (like actual business) than don't post, and stay off social media. However, if you USE these accounts, GO FOR IT! 

Feb 17, 2018 02:30 PM
Rainer
120,753
Anthony Kirlew
Group 46:10 Network @ eXp Realty - Gilbert, AZ
Helping You Make Fiscally Sound Choices

I will give a unique perspective. I don't see the pro, but here are the cons:

1. If you are not active on social media, DO NOT link to social media profiles. I see people do this all of the time and it will make people question if you are still in business.

2. If you send someone away from your website (after spending money to get them there), you could lose them to distractions from social media OR those who are retargeting your customers on social media (knowing that they may have been to other sites before yours).

The best thing you can do on a website is get them to call you. The second best thing is for them to give you there contact info so you can follow up with them.

Feb 17, 2018 08:20 PM
Ambassador
4,267,910
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

They are expected by those who want to do business with us.

Feb 17, 2018 03:38 PM
Rainmaker
705,051
Richard Bazinet /MBA, CRS, ABR
West USA Realty - Scottsdale, AZ
Phoenix Scottsdale. Sellers, Buyers & Relocations

No real pros or cons. It's kinda to show some social media presence. Not sure it's an effective marketing strategy but it's efficient as it does not cost anything. I don't rely on it or pay attention to it - but it's there.

Feb 17, 2018 12:10 PM
Rainmaker
3,133,366
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

I really never thought about it much. My presence on all this social media is pretty much for "street cred." All the large companies post their social media links on their sites. They must be doing it for a reason.

Feb 17, 2018 11:37 AM
Rainmaker
3,021,276
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

If you want the world to see you, then share the links. I think keep it business and leave personal links off. 

Feb 17, 2018 04:15 PM
Ambassador
3,353,574
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

I remember being told that I needed to add them and given the link to download the icons. I did it and never thought another thing about it. 

I have found that some prospective clients want to see that you have presence on the web - especially sellers. We have a good following on our business FB account and many of our past clients follow us there. They see us more active there but, always have the link to our website. 

Food for thought - you can upload 4 posts to FB each day in about 5 minutes. Writing a blog each day is FAR more time-consuming.

DO post to your site first - then share it on your social media - then share it here (especially if you're doing a copy/paste).

Feb 17, 2018 02:29 PM
Rainmaker
5,038,183
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

my business website feeds all post to my facebook business page..... I don't use the links on AR.... never have.... I post to my website first and then copy and paste to AR with the same title....then copy and paste to three other websites with different titles.... 

that's how I've been working for years and I have good exposure online for the keywords needed to make the phone ring for a Free Market Analysis in Franklin MA and Marlborough MA.... I may start adding more towns now....

Feb 17, 2018 12:47 PM
Rainmaker
3,303,380
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Think most of it has to do with your line of thinking.

Feb 17, 2018 12:38 PM
Rainmaker
1,543,885
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Real Estate

Can't remember Fred. Yes there was a reason but I can't remember the purpose 10 years ago. I'm getting tired of how it looks & was thinking of wiping the whole thing off.

Good point about people jumping around on your sites. Maybe only one we should have is where they search for houses & stay  put there.

Feb 17, 2018 12:35 PM
Rainmaker
5,425,061
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

No cons in my mind.

Feb 17, 2018 12:23 PM
Ambassador
1,644,760
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

For me I don't want them jimping around and losing focus. I do have a different business model so I will not me in the majority.

Feb 17, 2018 11:49 AM
Rainmaker
4,491,111
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Fred,

As we see it, adding them to our site give us first authorship!  On Active Rain it comes from Active Rain as opposed to Napa Consultants. 

Feb 17, 2018 11:38 AM
Rainmaker
2,676,856
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

To be honest, I don't think it makes much of a difference.  Very few people are interested in sharing your posts or following you.

 

I think it's more important for you to share your content, and if it's good/relevant, others will share it and/or follow you.  How often do you go and share other people's content on here?

 

Also, if something is great, I would (and do) share it and even email it to people on my own if it's awesome.

 

On my own website, in December I had a problem w/ website and we disabled all the plugins...and you know what happened?  It sped up my site, for better user experience and had no impact on social shares.  In fact, I think I have more.

 

Tammy brings up some good points, esp only include the ones you are active in.

 

In terms of best for SEO, G+ and Pinterest are the best by far.

 

In terms of traffic, pinterest is the best by FAR.

 

In terms of lead generation, most find FB and LI most effective.

 

I have found twitter to be irrelevant for my business (and for real estate), but clearly it is good for others.

 

Hope that helps.

Feb 18, 2018 09:29 AM
Rainmaker
470,034
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

I have them on both.  Not sure what the cons would be.  The pros ... would be that they consumers knows we are out there for the world to see!

Feb 17, 2018 05:07 PM
Rainmaker
1,838,670
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

capture more readership ?

Feb 17, 2018 02:55 PM
Rainmaker
1,621,893
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co. Notary Services, retired Realtor

Thanks for asking Fred Griffin , this is something I never thought about so I am learning from the answers. I'd like to hear what Tammy Emineth has to say about it.

Feb 17, 2018 02:09 PM
Rainer
430,405
Rose Mary Justice
Synergy Realty Pros - Dandridge, TN
Synergy Realty Pros

Mine is there.  Can't say it helps but it does let clients know you are active in all new innovations.

Feb 17, 2018 12:55 PM
Rainmaker
4,107,150
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I have the links on my AR blog, but not on my web site.  Think those visitors to my web site are looking for a house, not to socialize.  

Feb 20, 2018 10:48 AM
Ambassador
3,983,177
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

It is a way to get more engagement and the con is if the link breaks and you don't check often to see if it is working.

Feb 18, 2018 07:46 PM
Rainer
65,072
Steve Bracero
Heisler and Mattson - Shrewsbury, MA
First Time Homebuyer and Investor Specialist

I use social, its in my email sig... i am pretty active on all platforms 

Feb 18, 2018 02:28 PM
Rainmaker
1,247,452
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Pros: Drives traffic to the accounts

Cons: You need to keep those accounts alive

Personally: I've removed most of my social media links on my website and even shut down a few of the accounts (left them alive though for the backlinks).  I'm really getting less and less thrilled with social media as an agent and as a consumer.  At some point I may shut it down completely.  With the new facebook changes, there really isn't any point in posting anymore since natural reach has been decimated.

Feb 18, 2018 12:15 PM
Rainmaker
2,800,246
Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale-Probate & Trust Specialist

I have social media links on my AR signagatue.  I believe I removed them from my WordPress sites. 

Feb 18, 2018 11:15 AM
Rainmaker
4,797,423
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

I'm not a big fan of this.

Feb 18, 2018 05:49 AM
Rainmaker
3,053,541
Tony and Suzanne Marriott, Associate Brokers
Haven Express @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Tammy Emineth nailed this one!

Feb 18, 2018 04:53 AM
Rainmaker
4,432,217
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

I have not done it

Feb 18, 2018 03:38 AM
Ambassador
4,300,542
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Well, we spread out Web Presence by doing so, Fred Griffin - and we should keep good content at these places.

Feb 17, 2018 10:37 PM
Rainmaker
3,983,315
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

I don't do a lot other than AAT so I can't give a great answer.

Feb 17, 2018 09:07 PM
Ambassador
2,358,241
Fred Griffin, on leave of absence from ActiveRain
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

  Thanks everyone for your input.

  Tip of the hat to Greg Cremia for prompting me to ask this question.

Feb 18, 2018 10:31 AM