Wanda Kubat-Nerdin - Wanda Can!, St. George Utah Area Residential Sales Agent (Red Rock Real Estate (435) 632-9374)

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Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

There is something to be said for competitive intelligence.  It's very big in the SEO world (see what the site that outranks you does and improve upon it) and in most businesses.  Some companies have staff dedicated to it.


If you focus solely on what's in front of you, you miss opportunities to learn, grow and expand.  Take Barbara Todaro's answer for example.  She's focused on what the competition ignores.  If you don't do your research to see what groups the competition aren't serving, you may miss an area you could easily dominate.  It's like Katerina Gasset and Dario say the short phrases are dominated in the SERPs by Zillow, Realtor and the like.  But if you go for the long-tail words that they're ignoring, you can dominate there.


Now on the flip side, if you only focus on what others are doing you will have an extensive knowledge of what they do (which you could maybe sell consulting services for), but you won't have any practical application.

Mar 01, 2019 05:33 PM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

yes, and that's to my advantage..... they watch us and focus on what we're doing..... and we are focused on securing what they have missed....

Mar 01, 2019 05:14 PM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC

I'm a competitor, not a copier!

Doesn't mean I don't pay attention to what is going on around me though!!  

Mar 01, 2019 08:37 PM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

"Keeping eyes on one's paper" is a good idea and a solution for many issues. Followed by some and ignored by others.  An issue long before I was here, likely long after too. 

Mar 01, 2019 05:34 PM
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

I think that people are looking for 'creative ways' not to work hence the constant search for that shiny object.

As Susan Emo says, I watch what's on my paper, head down.

Mar 02, 2019 05:38 AM
Anthony Acosta - ALLATLANTAcondos.com
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

I stay in my lane and focus on what I am doing, that's what I have control over. 

Mar 01, 2019 07:14 PM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

Nosey neighbors are part of human nature, and common on AR too.

Mar 01, 2019 10:49 PM
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

That's it! I'm getting a bolo!

Mar 02, 2019 06:56 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

I don't have an answer to this question, as I pay very little attention to what others area doing. But that doesn't mean I don't pay attention to what may be new/effective when I see it.

Mar 02, 2019 04:54 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Prop. Mgr, Wenatchee, WA

I was always an out-of-the-box kind of gal.  I looked at what others were doing and tried to figure out how to do things differently to stand out from the masses. Different has to be better though... not just to be different. 

Mar 02, 2019 04:15 AM
John Juarez
The Medford Real Estate Team - Fremont, CA

We compete. We do not copy. We strive to be successful and excel not matter what and in spite of what others are doing.

Mar 01, 2019 06:52 PM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

You have to look around and assess. That is what contrast is for...

Mar 01, 2019 06:18 PM
Kevin J. May
Florida Supreme Realty - Hobe Sound, FL
Serving the Treasure & Paradise Coasts of Florida

You mean something like this Wanda, it's a favorite.

Mar 01, 2019 06:15 PM
Richard Bazinet /MBA, CRS, ABR
West USA Realty - Scottsdale, AZ
Phoenix Scottsdale. Sellers, Buyers & Relocations

Right! That's a good one one Wanda.  It think it's called 'focus on the knitting'.

Mar 02, 2019 05:43 AM
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

Many agents are too busy watching others rather than taking car eof their own business. I find it funny when other agents ask how i got this listing or that listing

Mar 02, 2019 05:19 AM
Peter Mohylsky, Beach Expert
PMI. Destin - Miramar Beach, FL
Call me at 850-517-7098

Nothing new here, but that is the way the world operates.

Mar 02, 2019 04:35 AM
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker/REALTOR® - Kalispell, MT
Helping your Montana dreams take root

I don't know because I am focusing on my own business.

Mar 02, 2019 02:43 AM
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

Passion and fire in your belly leads to blazing your own trail. It does not feel like work when you reinvent your job daily. Grab a bigger bite of the local market than others in it wished you did makes it a sport. Or you are in the wrong profession. Schools can be a bubble that students game the system but don't have the life skills and rigor to make it outside that bubble. 

Mar 01, 2019 07:11 PM
Roy Kelley
Retired - Gaithersburg, MD

Hopefully, the competition will continue to lose focus.

Mar 01, 2019 05:28 PM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate Services

The real estate industry has not cornered that market! It is age old and will likely continue for eternity.  Ryan Huggins - Thousand Oaks, CA spells it out nicely. 

Mar 02, 2019 08:45 AM
Doug Dawes
Keller Williams Evolution - 447 Boston Street Topsfield, MA - Georgetown, MA
Your Personal Realtor®

Some do

Mar 02, 2019 08:32 AM
Peter Testa
Nationwide Homes - Danbury, CT

I think it's OK to occasionally research what the competition is doing. The idea is that if they are finding success in something you are not aware of you've learned something. If they're paying attention for any reason other than self improvement then they are just wasting their time. 

Mar 02, 2019 07:15 AM
Dan & Laurie Pittsenbarger Team
Keller Williams Western Realty - Bellingham, WA
Lakeside & Coastal Single Family Homes

This point pertains to most any part of life let alone biz.

Mar 02, 2019 06:27 AM
Sandy Padula & Norm Padula, JD, GRI
HomeSmart Realty West & Florida Realty Investments - , CA
Presence, Persistence & Perseverance

That's just human nature. Another reason we have rear view mirrors on our cars

Mar 02, 2019 09:21 AM
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

Those who acclaim they keep their eyes on their own paper live in a small world.

The FAST track to some success is emulation those who have traveled the way. When we hire a coach or marketing company, we are expecting THEM to leverage what has worked for others to give us an advantage.

Rather than what is in front of them....hmmmmmmm....

Some won't answer their door let alone knock on one. Some screen all call from numbers they don't recognize and say they would NEVER call someone.

What I observ is too many people warming a stool in a class room hoping a clue will cross their path. I really don't care if someone is copying another effort or running the in light they have, IF THEY DO SOMETHING, STUFF HAPPENS!

Mar 02, 2019 08:39 AM
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

I think that is an accurate statement. 

Mar 02, 2019 07:20 AM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Many seem to be.

Mar 02, 2019 06:48 AM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

I looked for ideas and how I could twist them to benefit me.

Mar 04, 2019 06:33 AM
Olga Simoncelli
Veritas Prime, LLC dba Veritas Prime Real Estate - New Fairfield, CT
CONSULTANT, Real Estate Services & Risk Management

Wow, that's a really broad question, I don't know how to answer that...

Mar 03, 2019 11:25 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


Since part of my job is to see what is working or not working in branding and marketing, I do focus on that.  However our focus is on our clients and their success.  A

Mar 02, 2019 10:37 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

I like to come up on things that no one else is doing to make  me stand out different.


Mar 04, 2019 09:41 AM