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Ambassador
3,184,190
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

I don't know who to recommend at this time - PPC ads to direct buyers to your website would be my advice - I think it's much cheaper than buying leads. You have to be sure you're doing the ad words properly - otherwise, it will be a bust!

Good luck!

May 20, 2019 02:29 PM
Rainmaker
76,657
Dario Ferreira
Attleboro, MA
Internet Marketing

Not an exact answer to your question, but here are a couple of ideas to get leads via your own website:

- Immediate results: Pay Per Click advertising (Google + Bing)

- Long term results: SEO your website

May 20, 2019 12:08 PM
Rainmaker
3,239,734
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Can of Worms - Your Table Is Ready.  ActiveRain Member Feeding Frenzy Alert!

May 20, 2019 11:58 AM
Rainmaker
1,525,902
Mike Cooper, GRI
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Kerry, a few years ago I used Zillow and it was literally 80% of my sales. The last year I used them, they were 5% of my sales. Bye bye. No longer worth the expense. Beyond them, I haven't found a single company that delivers on what they promise.

May 20, 2019 11:51 AM
Ambassador
4,054,186
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

I put an add on FB when I need to boost my leads beyond what we get with our lead gen program.

May 20, 2019 01:28 PM
Rainmaker
732,559
Doug Dawes
Keller Williams Realty - Topsfield, MA - Georgetown, MA
Your Personal Realtor®

I do not buy leads just use my sphere

May 21, 2019 04:28 AM
Rainmaker
998,775
Corinne Guest
Corinne Guest, REALTOR® | Barrington Realty Company - Barrington, IL
Barrington Lifestyles

What's your budget and timeframe. Zillow leads are sold to multiple agents and are very pricey. You are reliant on your agents aggressively following up. However it might work short term but I would prefer to do PPC or FB ads, cheaper but before you start anything, what is your unique value proposition? It's hard as a broker to have one, easier for agents to stand out that way. For me I went long term and did a full blown website with SEO, but it takes time to pay off.

May 20, 2019 12:48 PM
Rainmaker
1,024,102
Anthony Acosta - ALLATLANTACONDOS.COM
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

I do not Kerry, I get my leads from my website. ALLATLANTACONDOS.COM 

May 20, 2019 11:31 AM
Rainmaker
2,972,663
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Nope! I wouldn't spend money on any of those lead generating companies.

May 20, 2019 12:34 PM
Rainmaker
5,263,223
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Blog about your selection.

May 20, 2019 12:24 PM
Rainmaker
1,521,221
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Geneva Financial, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

Best to get out in public and from in front of the computer. The resulting leads are much more fruitful and you still have your money in your pocket!

May 21, 2019 07:51 AM
Rainmaker
2,941,251
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of Manchester NH's Leading Agents

I have found the best leads are those you generate yourself. My Active Rain blog genertaes more leads than anything but referrals.

May 21, 2019 07:26 AM
Rainmaker
692,342
Richard Bazinet /MBA, CRS, ABR
WestUSA Realty - Scottsdale, AZ
Phoenix Scottsdale. Sellers, Buyers & Relocations

The single most effective, efficient, powerful business development machine and lead generation machine is you and your sphere of contacts. About 90%  + of your business income. Power networking and dominating your communications to your sphere are key. Invest in yourself. Learn how to work this (there are a multitude of ways to do this), and teach it to your agents.

Here's a quick biz development principle. The power of 'multiplication' - make people in your contacts as 'your' salespeople. Those people that know you, know other people - let them do the selling for you.

Third party spending on strangers for 10% or less is simply not worth it. That means you rely on other people or organizations for your biz development? That's not the way to run your business.

Real story. Here's what a more very successful experienced agent once said to a younger less experienced agent who was dying for business and asking for advice.... "While you sit your ass here on this chair lurking for possible clients on Facebook, I'm leaving to have lunch with one of your clients".

Think about the impact of those words. This very successful experienced agent has no Facebook, Twitter, or any other social media accounts. Not even a website. Her social network is not on a computer screen, it's all in person. When she hosts an open house, people flock to it.

May 21, 2019 06:18 AM
Ambassador
3,042,233
Paul S. Henderson, REALTOR®, CRS
RE/MAX Northwest. - Tacoma, WA
Tacoma Washington Agent/Broker & Market Authority!

Out of the three or four who call me every day, no...

May 20, 2019 08:01 PM
Rainmaker
1,563,490
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co. Notary Services, retired Realtor

In my first couple of years in the business I tryed a couple of companies Kerry L Klun, Broker/Owner  and I did get a few good leads but  over all it was maybe a break even experience.

May 20, 2019 07:17 PM
Ambassador
2,177,954
Wanda Kubat-Nerdin - Wanda Can!
Prado Real Estate South - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

No, I do not use a lead generator company. Not worth the expense or frustration when the leads go nowhere!

May 20, 2019 06:22 PM
Rainmaker
650,596
John Juarez
The Medford Real Estate Team - Fremont, CA
ePRO, SRES, GRI, PMN

Oxymoron: a lead generation company that produces quality leads.

Having said that, our Team uses several. It is the quantity of leads and the subsequent follow up that is important. Do not expect high quality.

May 20, 2019 04:37 PM
Rainmaker
729,525
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

I've tried a few over the years, but none were worth the money. Those companies make the so called leads available to several agents. Why would a buyer or seller contact some lead company instead of just contacting an agent directly that lives in their area? It makes no sense. If I were you, I would organize a post card mailing campaign, have any group of agents in your office kick in and pay to advertise one or more of your office listings, then when calls/leads came in, you could distribute them among the agents that agreed to pay for the advertising.

May 20, 2019 03:09 PM
Rainmaker
4,867,855
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

no....they're a rip off.... produce tire kickers.... busy work or no leads at all....

I have never used one.... I market for my own listing leads....direct mail marketing is my method of choice for listing lead..... complemented by a full page ad in the local newspaper....

May 20, 2019 02:33 PM
Rainmaker
4,311,220
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

no, and pay per click is something we have tried for several clients in different locations in the US including FLA for a couple of years, and had no results.  Inquiries yes, but nothing thereafter.  /Save the $$$, get them out of the office meeting people instead of waiting for you to hand then leads. A

May 20, 2019 01:12 PM
Rainmaker
2,763,059
Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale-Probate & Trust Specialist

I spend my time and money on my websites.  It works. The phone rings and I close business from generating my own Internet leads. 

May 21, 2019 08:18 AM
Rainmaker
392,683
Dan Pittsenbarger
Keller Williams Western Realty - Bellingham, WA
Improving Conditions

No. I don't know of any good lead gen companies. And I recommend spending the time and money on creating your own lead gen systems rather than pay a third party to get inbetween you and the public you are trying to reach.

If you want more leads, hire a marketing company to help your office and your agent do their own lead gen. There are several companies that offer marketing services across many platforms - direct mail, social media, SEO, blogging, print advertising etc. Figure out your budget on what you want to spend for the office to help support your agents and how much you want your agents to do.

May 21, 2019 07:13 AM
Rainmaker
3,166,138
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Never purchased leads with other than my time with calls, mailings and pressing the flesh. The results are better and longer lasting. Good luck!

May 21, 2019 04:46 AM
Rainmaker
743,237
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

Stadium cushions and Zdevil are the most promoted.

But you already know that.

What you are asking is anyone willing to compromise their business by sharing the secret sauce.

What I fear I hear you asking is 'How can I get more money from my agents?"

Of course I'm not to share my secret sauce.

Quality leads come from relevant messaging, clear value and well crafted self-selection.

You, as a broker/owner may consider Business Profile type marketing in the local cage liner. That is the newspaper term, the text has little to do with your business but everything to do with the transformation the buyer and seller experienced. Business Profile advertising works but you need a new story in every publication...or more that one in the same publication. After all, is that not one use of the testimonials agents are religious about acquiring?

 

May 20, 2019 11:49 AM
Rainmaker
4,019,856
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I changed a few keywords on my web site, and more visitors came to my web site.  Would never pay for lead gen.

Jun 07, 2019 02:37 PM
Rainmaker
3,064,348
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

I would pass on buying leads,  was better years ago but down hill now.

 

May 23, 2019 08:30 AM