Myrl Jeffcoat, Greater Sacramento Realtor - Retired

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Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

That's a great question, Myrl. I've never done it myself and always wonder why other agents do it. One thing I know from my own clients is that they hate not seeing a price.

Jun 03, 2019 04:31 AM
Mitchell J Hall
Manhattan, NY
Lic Associate RE Broker - Manhattan & Brooklyn

1. They want the buyer to call to find out


2. They are embarrassed that it's so overpriced.


3. They didn't proofread ad - they forgot to give price - they made an error.

Jun 03, 2019 03:57 AM
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

Yes it's ridiculous & it's actually an 80's kind of ploy. I always include the price on everything.

Jun 03, 2019 05:08 AM
Peter Testa
Nationwide Homes - Danbury, CT

Or my favorite, Price Upon Request. Just give us the price. 

Jun 03, 2019 04:48 AM
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

Great question, parked and reading.

Jun 03, 2019 06:26 AM
Doug Dawes
Keller Williams Evolution - 447 Boston Street Topsfield, MA - Georgetown, MA
Your Personal Realtor®

Our MLS requires the price to be made known. As far as marketing...curiosity produces calls

Jun 03, 2019 06:17 AM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

You can find many different marketing opinions.  What works for some may not work for all.  

Jun 03, 2019 06:06 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Prop. Mgr, Wenatchee, WA

It never made sense to me, Myrl.  Buyers want to know if it's in their price range.  I know the "theory" behind it but it just annoys potential buyers.  It used to work before the internet providing other ways of getting the price. Now, it just diverts people from YOU. 

And, that brings me to the point of having to provide my email address to get any info.  I just won't do it. I'll go elsewhere.

Jun 03, 2019 05:30 AM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

Sometimes folks forget that they no longer live in the 1980's.

Jun 03, 2019 04:29 AM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC

Because no one can romanticize a property that I have listed better than me - I WANT them to phone me for the price! 

I don't care if they have an agent or not, I know the property better than any other agent out there and I want them to phone ME so I can sell them on it! (NOT sell it TO them - I want their agent to write up the Offer!!!)

Barbara Todaro, the resident Listing Queen, will probably agree!

Jun 03, 2019 06:37 AM
Raymond E. Camp
Ontario, NY

They do not need the added revenue from obtaining a new client.

Jun 03, 2019 04:19 AM
James Dray
Fathom Realty - Bentonville, AR

Hi Myrl.

Fist thing that comes to mind.  If you have to ask about the price, you can't afford it.

Second thought, it may, may mind you, that people will call the agent, which may get that agent a client.  Just a couple of thoughts this morning

Jun 03, 2019 02:04 AM
Richard Weeks
Dallas, TX
REALTOR®, Broker

They work under the premise that if someone calls to ask for the price they have a chance to convert them to client status.

Jun 03, 2019 06:10 AM
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

The most common reason to not include a price used to be to get the potential buyer to call. Once they call you then try to convert them to a client fo rthis or any other home if the one they called on was not what they want. BUT phone leads from seeing an ad in a paper or magazine are minimal now. I was traveling and picked up one of those color monthlymagazines, and was put off that none of the homes at prices. 

Jun 03, 2019 05:09 AM
Valeria Mola
SIB Realty - Miami, Sunny Isles Beach - Sunny Isles Beach, FL
305-607-0709 SIB Realty Condos for Sale and Rent

Yes, agree, price is #1 for advertising.

Jun 03, 2019 04:59 AM
Greg Cremia
Shore Realty of the Outer Banks - Nags Head, NC

If they check the price on z then the ad successfully motivated the potential buyer into taking an action which moves them one step closer to viewing the home. how is this a failure?

Jun 03, 2019 04:55 AM
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

1. A serious buyer knows the community values.

2. Prices change. So save the paper.

3. As you point out it EASY to find the price

4. A serious buyer WILL take the extra step for an opportunity to live in a select community.

AND more importantly...

#5. I purges the list of tire kickers and those who have no intention of buying like real estate agents.

It is a win, win, win, win and win.

Jun 03, 2019 04:50 AM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Some condone it and some don't. My view is my job is to sell the property directly or through a cooperationg agent. Did I spark interest to initiate an offer? 

Jun 03, 2019 04:40 AM
Buzz Mackintosh
Mackintosh REALTORS - Frederick, MD
“Experience, reliable, leadership”

There is always a chance they may call the agent, many luxury listings do not publish the price, lower end usually do.

Jun 03, 2019 03:41 AM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate Services

Ignorance is not bliss.  

Jun 03, 2019 08:12 AM
Dan & Laurie Pittsenbarger Team
Keller Williams Western Realty - Bellingham, WA
Lakeside & Coastal Single Family Homes

A tactic who's time has long gone.  In my opinion, the "why" is that agents either read or listened to some guru telling them about how failing to provide basic information and deliver a minimal level of service will make their phone ring. Of course the guru didn't word it that way but that was the message.

Jun 03, 2019 06:22 AM
Peter Mohylsky, Beach Expert
PMI. Destin - Miramar Beach, FL
Call me at 850-517-7098

Interesting thoughts here.  Thanks

Jun 03, 2019 05:08 AM
Roy Kelley
Retired - Gaithersburg, MD

They must not want any responses.

Jun 03, 2019 04:45 AM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate (435) 632-9374 - St. George, UT
St. George Utah Area Residential Sales Agent

Most people want everything up front before proceeding forward instead of getting sticker shock once pulled in Myrl. Have not marketed any property that way and will not!

Jun 03, 2019 04:02 PM
Evelina Tsigelnitskaya
SIB Realty - Sunny Isles Beach, FL

I don't advertise properties without the price. 

Jun 03, 2019 02:22 PM
Richard Bazinet /MBA, CRS, ABR
West USA Realty - Scottsdale, AZ
Phoenix Scottsdale. Sellers, Buyers & Relocations

I don't put pricing on listing information or flyers. I want consumers to call me with information so I can romanticize (all credits to Debe Maxwell, CRS for coining this expression!) the buyer, find out their motivation, needs and wants. Invite them to view the property. Maybe turn them into clients.

I also put two line items on for example the flyer. A URL link to which they can use to get more information and the price that right into my IDX single property webpage (which they can share with others), and another link where they can download my app on their smartphone with all the information, details and photos for this property, as well as any other property that may interest them.

And, if the price does change, I don't have to re-print all the flyers, have them delivered, and kill less trees 😉 .

Jun 03, 2019 10:26 AM
Olga Simoncelli
Veritas Prime, LLC dba Veritas Prime Real Estate - New Fairfield, CT
CONSULTANT, Real Estate Services & Risk Management

It's intended to make the phone ring, but I think it only frustrates buyers.

Jun 03, 2019 09:03 AM
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

wanting you call to find out more. Bait.

Jun 03, 2019 08:01 AM
Carla Freund
Keller Williams Preferred Realty - Raleigh, NC
NC Real Estate Transition & Relocation 919-602-848

Good question. I don't want people looking if they aren't qualified. I remember it was a strategy at one point. It seems like it could have been to get potential buyers to call the agent directly. Now with the Internet it doesn't seem it would work.

Jun 03, 2019 07:40 AM
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
CEO of Vision Drive Realty - Coastal San Diego

Old school thinking in a modern world. Price is a Google click away.

Jun 03, 2019 07:28 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


In the luxury arena, there is the infamous phrase, if you have to ask you cannot afford it (stupid in my opinion!)  I am not fond of Price upon Request either, because that smacks of haughtiness, but in some instances where the audience has that haughty flair, it works.  Again, marketing is about the market you are in, not whether we as individuals like it...A

Jun 03, 2019 07:11 AM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

I never use prices in our full page newspaper ad.... I want Tammy & Andy to get the phone calls from the buyer and have the opportunity to give details that will encourage a showing.... their buyer's agent can show it .... if the agent is not available, we will show it .... we'll pay the agent.... we want the listing to sell and the buyer that loves it to buy it.... 

no one knows the listing better than the listing agent.... it's a smart move to not advertise the price....

this has nothing to do with mls.... mls requires a price.... and we market to buyer agents via mls..... 

most potential buyers will use the path of least resistance and NOT go through the process of hunting for the price.... they just call the number on the ad....

Jun 03, 2019 06:49 AM
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

It's saves a lot of people's time when price is provided. Can you enter a property into the MLS without a price?

Jun 03, 2019 05:44 PM
Libby Cousins
Extraordinary Processing - Spokane, WA
Contract Mortgage Processor, licensed in WA

You've got that right when it comes to me Myrl. I won't bother calling to get a list price unless it is my dream home. I do think it is done to get the phone to ring and potential new clients but I won't play that game. 

Jun 03, 2019 10:17 AM
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co Notary Services retired RE Broker

I never do and never have Myrl Jeffcoat . I think it's a stupid practice and would not take a listing if the Seller insisted on it.

Jun 03, 2019 10:13 AM
Ryan Huggins - Thousand Oaks, CA - Thousand Oaks, CA
Residential Real Estate and Investment Properties

I think there is a misconception that leaving out vital info will cause them to call you.  I remember someone promoting that four or five years ago.  Like you said, it's all too easy to pull up another portal and get the info.

Jun 03, 2019 09:26 AM
Lynnea Miller
Bend Premier Real Estate - Bend, OR
Premier Real Estate Service in Central Oregon

I know some agents have the idea that if there is no price, it will generate a call to them.  However, I agree- give me the price.  If the property now fits in the budget of my client or me, I will call!

Jun 03, 2019 08:16 AM
John Juarez
The Medford Real Estate Team - Fremont, CA

That is not a strategy that we pursue. 

Jun 03, 2019 07:57 AM
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

I never did.

Jun 03, 2019 06:50 AM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

The first thing of interest is the price....Silly to play hide & seek with it

Jun 03, 2019 06:48 AM
MichelleCherie Carr Crowe .Just Call. 408-252-8900
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

Exclusive, luxury and other not-on-MLS properties often do not post price. It's a way to start a conversation with the buyer who may want the location and features-without scaring them off right away. Many buyers keep their price range search low-even when their ability to pay for the right home is much higher.

Jun 03, 2019 07:21 PM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

In my blog posts and everything on-line I definitely have a price, but the brochure I don't.   Never know if I will need to do a price reduction.

Jun 17, 2019 09:41 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Sometimes to have people call us that we can sell them on the home.

Jun 06, 2019 09:34 AM
Sandy Padula & Norm Padula, JD, GRI
HomeSmart Realty West & Florida Realty Investments - , CA
Presence, Persistence & Perseverance

It is a different marketing philosophy and helps to filter out folks just interested in pricing versus everything else the home offers. Definitely causes seriously interested souls to call the agent.

Jun 04, 2019 07:49 AM
Frank Rubi
Frank Rubi Real Estate, LLC - Metairie, LA

Yes, back in the 1980s that was the thing to do; Advertise in the newspaper. Now a day it is not practical. 

Jun 04, 2019 07:30 AM
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

With video, the price can change and you don't want to reshoot, re-edit so the price is down below, down under.

Jun 04, 2019 06:29 AM