Real Estate Best Practices

Coaches, books, classes and seminars aim to capture real estate agents dollars with promises to teach them any number of ways to improve their business. From sales skills to how to close more deals to how to win with expireds (expired listings) and more, everyone has something to teach you.

There's nothing wrong with continuing education, whether it's keeping on top of new laws and regulations or learning how to be more productive. But before you spend an arm and a leg on any of those things, pull up a chair, put on your glasses and peruse the pages in this section of ActiveRain.

It is only here that you can tap into the world's largest online real estate community and actively engage with your peers. Find out what works and what doesn't from those that actually put into practice what others merely teach. Read how-to articles, advice on designations, certifications and continuing education classes. You never know where you will find the inspiration to take your business to the next level. So, pull up a chair and dig in!

Trending blogs on Real Estate Best Practices


By Myrl Jeffcoat, Greater Sacramento Real Estate Agent
(GreatWest Realty)
Comments 72
Why are we continuing to do this? We profusely market homes with flyers and real estate ads which contain a great deal of information, but we often purposefully exclude price. In the past we did it because we hoped our flyers and yard signs would make our phone ring. However, with the advent of Z...

By Denise Lones, CSP, MIRM, CDEI - Real Estate Coaching & Branding
(The Lones Group, Inc.)
Comments 14
Polly Wanna CARROT? For years, I have listened to agents complain about the unresponsiveness of their potential clients or online leads. When I question them about what they think is going on, they usually respond with, "they never return my emails or calls." The truth of the matter is that peop...

By Sally K. & David L. Hanson, WI Realtors - Luxury - Divorce
(EXP Realty 414-525-0563)
Comments 5
.Working with a new agent...soooo new the ink wasn't dry on his license...his very first transaction...can be a challenge.  It is more of a challenge...when the agent much like a recent graduate, doesn't realize that you don't learn everything there is to know when you pass the state/national ex...

(Benchmark Realty, LLC)
Comments 0
Recently, I have been brought in to a few situations where our agent was not getting paid by the builder on a new construction contract because they were not with the buyer when they visited the model home to write the contract.  Since you were not with them, the on-site agent will claim you did ...

By Larry Lawfer, "I listen for a living." It's all about you.
(YourStories Realty Group powered by Castles Unlimited®)
Comments 0
Your Million Dollar Year Day 28 A month of days. Take a look at the numbers for the month. How many listings taken on.  How many houses have you previewed and discussed real estate with their owners. How many new people have you contacted, what are the numbers and how do they compare to your plan...

By Roy Kelley
(Realty Group Referrals)
Comments 7
Don’t use a sales pitch but instead start a conversation.  Do you think of a good salesperson as being a good hunter?  Unforntunately, that is the perception some people have about sales.  They think of the skillful of hard driving individual who “closes” a client. This is not today’s sales. And ...

By Wanda Kubat-Nerdin - Wanda Can!, So Utah Residential, Referral & Relocation REALTOR
(Prado Real Estate South)
Comments 16
Four Strategic Tips to Keep Your Phone Ringing!  Sincere commitment to the real estate industry can garner a successful business climate while navigating day to day. Below are some tried and true things I have done and continue to utilize in order to achieve my clients home goals.  #1. Determine ...

By KWKLY Text To Lead, Delivering The Best Leads, Faster!
Comments 196
Today we wanted to share with you 5 different ways that KWKLY customers are using text message marketing in their real estate businesses. We hope you see these ideas and think about how you could adapt them to your own marketing efforts.A Couple of Things to Consider About Texting Before We Dive ...

By Wanda Kubat-Nerdin - Wanda Can!, So Utah Residential, Referral & Relocation REALTOR
(Prado Real Estate South)
Comments 9
Feeling stuck?  Rather than allow your surroundings to dictate the final outcome, adapt and adjust like nature does, waste no time in moving forward while growing: Be consistent  Prove dependable Follow up and through Achieve the goals set forth Grab the audience's attention  Participate fully, m...

By Larry Lawfer, "I listen for a living." It's all about you.
(YourStories Realty Group powered by Castles Unlimited®)
Comments 2
Your Million Dollar Day 27 #Agent4Agents. Thought leaders New England real estate is an idea I have a couple of weeks ago. The real estate industry is changing rapidly.  Technological innovations and tech companies see the opportunity in the Billion dollar plus real estate business and are looki...

By Brivity Platform, Manage. Market. Communicate. Convert. Get leads
Comments 180
As a realtor, listings are your bread and butter. Whether a listing presentation succeeds in convincing sellers to list, is about your ability to present yourself better than the competition. However, it typically starts with the ability to overcome seller objections (to listing the property, to ...

By Larry Lawfer, "I listen for a living." It's all about you.
(YourStories Realty Group powered by Castles Unlimited®)
Comments 0
Your Million Dollar Day 26 get your group, find the people you admire and create an opportunity to sit and talk with them  This is a personal story. Any time in this business with a level of success and you will end up in some kind of Mastermind group. A Mastermind is a collection of minds all di...

By Anthony Acosta - ALLATLANTACONDOS.COM, Associate Broker
(Harry Norman, REALTORS® )
Comments 3
Thank you Dorie Dillard CRS GRI ABR for your original blog. What if the house doesn't appraise?   The spring market is in full swing in Texas! One thing we’re experiencing with fresh new listings coming on market and buyers out in full force are multiple offers. Pristine listings are seeing 5 - 8...

By Ginger Harper, Your Southport~Oak Island Agent~Brunswick County!
(Coldwell Banker Sea Coast Advantage)
Comments 1
 Well....Would YOU?  LOL Here is an interesting scenario...You wake up today and decide this is the day to go buy a car. You have looked around a bit, but you don't really know enough yet about what you want to purchase, so you decide to hit two dealerships today and look at 2 different cars you ...

By Dana (Lerner) Sparks, Satisfying You with Service Innovation & Education
(Maximum One Realty - Managing Broker)
Comments 1
 When a Buyer & Seller negotiate for the Seller to complete repairs prior to closing, what happens if the Seller doesn't complete them or complete all of them? May the Buyer terminate the contract & get Earnest Money back? May the Buyer unilaterally extend the contract? May a Buyer force the Sell...

By Roy Kelley
(Realty Group Referrals)
Comments 19
Use the strength of your local roots When you are competing in the real estate industry, the strength of your local roots may be one of your best assets. Share your unique connections in your community, tell your story and define yourself for building meaningful relationships.I could share many p...

By Roy Kelley
(Realty Group Referrals)
Comments 12
All blame . . . . is a waste of time . . . . It will drain your emotions . . . . your effort . . . . and in time waste your future All Blame . . . . is a Waste of Time “All blame is a waste of time. No matter how much fault you find with another, and regardless of how you blame him it will not ch...

By Grant Schneider, Your Coach Helping You Create Successful Outcomes
(Performance Development Strategies)
Comments 31
How would you describe the culture of your team, your office, or your company?  What does your culture say about your team?  Culture is something that can be observed by an outsider.  Make sure that your customers see the proper culture. Attitudes drive culture. I love what Zig Ziglar said, “Your...

By Anna Banana Kruchten CRB, CRS 602-380-4886, Arizona's Top Banana!
(Phoenix Property Shoppe)
Comments 29
How To Handle Unreasonable Low Offers So you've been working with an experienced agent to get your home on the market  and it's priced within what comparable properties have sold in your area. A few days on the market and along comes not only a low ball offer but a quite  unreasonable low ball of...

By Elizabeth Weintraub Sacramento Realtor Top 1%, Put 40 years of experience to work for you
(RE/MAX Gold)
Comments 30
Now, apart from the fact they are probably violating RESPA by offering a referral fee of $200 to agents who cough up private and sensitive information about their clients, these ADT home security companies are alienating agents left and right. Except for the greedy and unethical agents, and let's...