Tony Whiteside, GRI, MRP, e-PRO (VanderMorgan Realty)

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Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services

BLOG, blog, blog and blog some more:) 

It all depends on which way you want to work- 

do you want to call hundreds of leads on the phone to find the 2 that will do business with you 

or do you want to set up your blogging to resonate with your ideal avatar by which you will get 2 people to call you ready to do business with you?

Apr 12, 2016 08:18 AM
Susan Emo
Sotheby's International Realty Canada - Brokerage - Kingston, ON
Kingston and the 1000 Islands Area

Tony Whiteside my suggestion is that you never depend on anyone or any company to provide your leads.  Filling your pipeline yourself is the most important aspect of your business.

Apr 12, 2016 03:05 AM
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Tony Whiteside Networking and beating the bushes. Start with your SOI (Sphere of Influence).

Apr 12, 2016 02:52 AM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Develop your own system.  Don't rely on your company or third party vendors.

Apr 12, 2016 04:40 AM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

why do you want to pay a service to make your phone're on ActiveRain.... make sure you're a Rainmaker status and learn to blog online....your phone will ring....attend every webinar that Bob Stewart offers here on AR.... then you won't need to rely on any service or program to make your phone ring.... you can do it yourself on many different sites....

Apr 12, 2016 03:28 AM
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West - Carlsbad, CA
Presence, Persistence & Perseverance

When starting out, do not be hesitant to pass out your cards, introduce yourself, wear your name badge and promote, promote, promote. Paying for leads is like playing a slot machine. In the end, you will lose all your money.

Apr 12, 2016 03:24 AM
Dan Tabit
Keller Williams Bellevue - Sammamish, WA

Real Estate Agents are hunter/gatherers.  We must go out and find food if we want to eat.  Sometimes a lead comes from the office or a paid source but these are bonuses.  Who you know, where you go, what you do to generate conversations will keep you well fed. 

Spending money is easy, but those leads don't have the same reason to be loyal, trust you, give you the benefit of the doubt when you are late or aren't sure of an answer when you are new.  

Apr 13, 2016 02:01 AM
Jeanne Gregory
RE/MAX Southwest - Sugar Land, TX
The most important home I sell is YOURS!

Hit the street.  Talk to people.  Join groups (Business Network International was a great place for me).  I've found that paying for leads is money thrown away.  Also, take business no one else wants (after carefully vetting the buyer/seller qualifications).  I sold some real dumps, but those people came back to me because I worked hard. 

Apr 13, 2016 12:40 AM
Bruce Brockmeier
Internet Marketing Consultant to REALTORS® - Yorba Linda, CA
Coached By Crouch

Good evening Tony,

The most important thing is: Do what works for you.  Some agents make great money buying leads.  Some agents will never buy leads but they generate their own leads through a website.  Blogging works well for some agents, if you're willing to invest the required time.  Working by referral is another option.  I even talked with one top producer, years ago, who used billboards! 

You've got some excellent advice in this thread.  ActiveRain is a wonderful source for all kinds of learning.  If you decide blogging is the right way for you to approach your market, then you should get the RainMaker account so the general public can see what you post.

Apr 12, 2016 01:12 PM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

I get my best leads from my past and present clients, it pays to pick up the phone and dial for referrals.

Also Blogging can get you some fantastic leads, check out Bob Stewart 's blogging bootcamp for the formula for success.

Apr 12, 2016 01:01 PM
Liz and Bill Spear
RE/MAX Alliance 513.520.5305 - Mason, OH
RE/MAX Alliance Cincinnati & Dayton suburbs

Tony, For us it's been blogging and pointing to our Wordpress site and IDX pages.  I don't like being reliant on my brokerage or another company when we can build our own business.  If you can find a niche it works even better.

Apr 12, 2016 09:56 AM
Ryan Huggins - Thousand Oaks, CA - Thousand Oaks, CA
Residential Real Estate and Investment Properties

My sign with a sold rider on it!

Apr 12, 2016 07:08 AM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

I am an organic gal ... through and through.  I do not believe in buying leads ... I believe in generating my own. Content and blogging on my WordPress sites and of course here in the Rain.  It is your business ... treat it like one. 

Apr 12, 2016 03:47 AM
Val Evans
Scottsdale, AZ

Ditto to what Susan and Michael said. Learn how to create you own leads and you'll never have to rely on somebody else to create them for you.

Apr 12, 2016 03:22 AM
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

Before you threw open the doors to the Tony Whiteside real estate business you completed some form of a business plan. In this plan you defined your business in regards to the type, price point and location of the real estate that would represent your ideal business.

You also compiled a list of resources (lists) available to you.

Those two will  illuminate what you will need to do. If you have neither a list or a plan, you must confess you are practicing or going to practice 'accidental' real estate. In that case, it is a race between finding something that works and running out of money.

In the first scenario, create something to talk about and start knocking on the doors of the houses in the community that represents the market you want to help.

What can you create to talk about?

  1. Any observable activity nearby. The new construction is going to be a day care. YOu just happen to have the number to call for early enrollment.
  2. A market in a minute  trends report for that community. Make sure you have community active, sold and pending. You will discover a lot of false information is thought to be true. Take care whose baby you call ugly.
  3. Owner controlled evaluation. "What's your home worth?" Offer them the CIS Score so they can value the components of the house with your market adjustments based on the trend reports.
  4. An event. Ugliest dog or cat contest at the park. Drawing for wrap harness or cool refreshment.
  5. Introduce a new business. This means creating a value added relationship with a new business owner who can not give you enough free stuff for you to use. This has legs and is worthy of creating an exclusive with the vendor. Imagine what you can do with a yogart shop.

The best way, as all the examples show, for a new agent to get into business is doing what ever they must to do the G&G.

That is were the gold is, doing the grip and grin. 

and having something the other values.

Apr 14, 2016 07:36 AM
Diana Zaccaro Broker Associate
Tropical Beachside brokered by eXp - Cocoa Beach, FL
"The Accidental Blogger" Cocoa Beach, Florida

For me it was trial and error until I found what worked for me. Do not pay for leads, learn to market yourself and generate your own leads. Company leads may or may not be right for you but it is easy to become complacent and wait for the leads to be given to you. Use the resources on AR and upgrade to Rainmaker if you aren't already...well worth the cost.


Apr 13, 2016 10:27 AM
Mike Frazier
Carousel Realty of Dyer County - Dyersburg, TN
Northwest Tennessee Realtor

Tony, do not pay a middleman. Blog and blog and blog some more keeping SEO in mind and emphasize your strengths. If you are a veteran make sure everyone knows it.

Apr 13, 2016 08:14 AM
Elizabeth Weintraub Sacramento Broker
Elizabeth Anne Weintraub, Broker - Sacramento, CA
Put 40 years of experience to work for you

I admit I have not read through the answers but the very best way to get leads, hands-down, 100% best lead generator there is . . .


Apr 13, 2016 12:27 AM
Brigita McKelvie, Associate Broker
Cindy Stys Equestrian and Country Properties, Ltd. - Lehigh Valley, PA
The Broker with horse sense and no horsing around

The best way is to generate your own.  Blogging is a good way to start.  Consumers do read the posts, particularly if they are informative, showing your knowledge.  Blogging will keep you in front of the consumer, so when it comes time when they are in need of real estate assistance, you will be on the top of their minds.

Apr 12, 2016 10:48 PM
Kathleen Luiten
Resort and Second-Home Specialist - Princeville, HI
Kauai Luxury Ocean Home Sales

Work your sphere of influence, get involved in some community things that lets you network with your neighbors or people living in a neighborhood you want to work, sit open houses if that works in your market, do not pay for leads unless you have exhausted all the other avenues.

Apr 12, 2016 07:03 PM
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

I used all my money to market myself and I got leads from that for years and years after.   Last year I got a lead from a special ad I ran 11 years ago.  My client had taken the ad out and saved t on his refridgerator.

Apr 12, 2016 01:46 PM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

My company will feed the new agents leads to get them started. This can be bad or good because some become dependent and never learn to generate their own.

Apr 12, 2016 01:15 PM
Mike Rock
Complete Design - Granite Bay, CA
Granite Bay Luxury New Construction...For Less

the most important lead generator is a listing. i would do what it takes to get listings. good listings, but none the less listing. if i broke even on a deal i would do it to be able to generate other leads. to be able to get there, i would hold as many opens for other agents as i could. 7 days a week if i could. but thats me

Apr 12, 2016 12:39 PM
Susan Laxson CRS
Premiere Plus Realty - Naples, FL
Realtor in Naples & Marco Island, FL

Lots of great advice already given and I think Localism posts are important, wearing your name badge, maybe joining clubs such as Kiwanis, Lions etc.. anything to get you out meeting people and networking.

Apr 12, 2016 10:21 AM
Jeffrey Jones
AZ Home Seekers - San Tan Valley, AZ
AZ Home Seekers,

if you are starting out it means you need to get visible in your community and work your data base and sphere of influence. Don't count on a company and don't pay for leads.

Apr 12, 2016 07:41 AM
Richard Weeks
Dallas, TX
REALTOR®, Broker

The old fashion way.  Prospect for buyers and sellers every day.  Call, call, call

Apr 12, 2016 05:39 AM
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

work with your broker or team leader to split the commission on buyer leads.

When you interview for brokerage you only want to join brokerages that gives free leads and pay them after you get paid never before.

Apr 12, 2016 03:30 AM
Wayne Zuhl
Remax First Realty II - Cranford, NJ
The Last Name You'll Ever Need in Real Estate

Network and touch your sphere as often as possible. I've never found a better way to generate leads, and certainly no paid program can even come close!

Apr 12, 2016 03:26 AM
Evelina Tsigelnitskaya
SIB Realty - Sunny Isles Beach, FL

Great question and answers. 

Dec 08, 2019 09:27 PM
Valeria Mola
SIB Realty - Miami, Sunny Isles Beach - Sunny Isles Beach, FL
305-607-0709 SIB Realty Condos for Sale and Rent

You got all right answers. Best of luck. 

Dec 08, 2019 09:10 PM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Prospecting.  Always being prospecting, Tony.

I wouldn't suggest paying for a particular program or service especially when first starting out.

Do not expect your company to provide you any leads let alone quality ones. 

May 30, 2016 11:51 PM
Robyn Orsargos
Keller Williams - Stroudsburg - Stroudsburg, PA
Full-time Realtor in the Poconos

Listings, social media.  Don't be afraid to make phone calls

Apr 15, 2016 06:05 AM
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

How to nurture real estate leads with content marketing

Just read this blog. You should read it too. You will find it very helpful. Also do a search in the search engine Billy Gene and Gary Vaynerchuk. These two guys know Content Marketing something I need to start doing more of again myself.

Apr 14, 2016 04:06 PM
Robert May
Robert W May - Lethbridge Real Estate - Lethbridge, AB
Real estate consulting

most of my leads come from about 20 of my best clients as referrals.  It only takes a few busybody clients who love you to do more marketing than you could ever hope to buy with money.

Apr 14, 2016 03:46 PM
Peter Di Eduardo
West End Residential - Morristown, NJ

I meet people for coffee (usually other buiness/service providers) several times a week at a nearby coffee shop. And then ask if there's other people I can be put in touch with.

Apr 14, 2016 05:15 AM
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Eighteen Years Experience in Brevard County

Network and blog...and do it again...Do not pay for leads - ever unless it is a referral to another agent!

Apr 14, 2016 02:56 AM
Melissa Jackson REALTOR
Trinity Premier Properties - Azle, TX
Helping You Make The Right Move

Our company does not provide leads.  They provide training and ideas for us to generate our own.  Begin with your group of friends and start networking.

Apr 13, 2016 02:34 PM
Noah Seidenberg
Coldwell Banker - Evanston, IL
Chicagoland and Suburbs (800) 858-7917

Writing market reports for your Hyper Local area will help quite a bit.

Apr 13, 2016 12:10 PM
Roy Kelley
Retired - Gaithersburg, MD

Face to face contact.

Apr 12, 2016 11:23 PM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

parked and reading

Apr 12, 2016 11:16 PM
Brenda Mayette
Miranda Real Estate Group, Inc. - Glenville, NY
Getting results w/ knowledge & know-how!

Treat people right during the transaction and maintain the relationships afterward and leads will come.  ;)

Apr 12, 2016 10:03 PM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

You should start with your sphere of influence.

Apr 12, 2016 09:53 PM
Mike & Cindy Jones
Berkshire Hathaway HomeServices Florida Network Realty - Jacksonville, FL
Real Estate - (904) 874-0422 - Jacksonville, Fl

Just talk to people. Lots of people everyday and everywhere 

Apr 12, 2016 09:15 PM
Joe Petrowsky
Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT
Your Mortgage Consultant for Life

Good morning Tony. Most of my business is referrals, but my blogging efforts handle the rest. I get plenty of results.

Apr 12, 2016 05:42 PM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

Nope, my present company does not provide any leads, but you can try to get some help from your vendors and market together. 

Apr 12, 2016 04:29 PM
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Making schmooze calls to old clients and open houses. 

Apr 12, 2016 01:50 PM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Tony Whiteside - hands down working by refertals - Systems from Buffini & Company .

Apr 12, 2016 05:29 AM
Toronto, ON

It is best to generate your own leads.

Apr 12, 2016 04:41 AM