zero - unless you count here in the Rain! 
I dislike other agents emailing me their listings and usually respond with a "I am quite capable of finding this on the MLS if I have a client who might be interested".  It makes me not want to deal with that agent in the future if I can help it. 
 

in the mls is sufficient for that purpose

I market to the general public Peter Mohylsky - it an agent has a buyer for my listing they will find it on the MLS and many other places online. 

Peter,

Interesting question.  I think with a singular unique property, you need to market to other agents.  We were just advising that someone does that.  A

I market to both, especially to agents and spend time calling agents and talking with them. Agents overlook fabulous listings all the time in MLS. They don't read the listings. Half of them don't even hunt for the right home, they wait for the buyer to ask to see it. I want the buyer's agents to know I will work with them and make the transaction work for them. Networking is everything in this business!

Not much Peter.    They have access to the MLS and can find it, but I will send out an email blast to the membership if I have an Open House coming up or a Price Improvement (I really try not to do these though!)   I have found many times that if I take lots of great pictures, the buyers find my listings and then tell their agent about it and ask to see them.

Sandy Padula and Norm Padula, JD, GRI NMLS#1483386 nailed this one!

I block, unsubscribe and/or report as spam such email.  The listings are in the MLS.  I don't sent out such emails to other agents.

None, agents look at the MLS everyday and search for what their current buyers are looking for. I market to the buyers.

Probably about half my time goes to marketing to colleagues.

In our market we see quite a few Broker Open Houses, almost always with food. I haven't seen any evidence that it helps the higher end homes sell faster, but sure provides some great free lunches. Actually, there is some truth to bringing in other agents to see a listing that may not be exactly in their client's line of sight. They may just say "I saw this great home the other day just outside of the area you are targeting and I think you should really see it."

It is important to give the most exposure to the most likely group that will most likely bring the buyer! I try not to bombard them but - the local agents do hear from me. There have been severaly times when I received an email from an agent on a property - this in turn jogged my memory to a potential client for that property...yes, I could have seen it on the MLS, but in a fast market--it could have been easily missed.

Peter Mohylsky I focus my energy marketing my listings to the general public.

One tenth of the effort goes to other associates and it may be less. Generally speaking Realtors are not my target market.

We don't focus on this at all. If the listing meets the needs of the buyer, the agent working for them will find it in the MLS when they do a search.

was subscribed to a few realtors list for the purpose to see how they market their list. There is far too much selling and not enough building a relationship.

As a marketer our mentors push this down our throats and this is good question. If, people were looking for the lisitng they would likely ask for help for their fellow agents or realtors.

If it's priced right it does not matter. However if it's over priced you may need to market to the top selling agents in the area. 

I don't spend a ton of energy on sharing with other agents, but I do send out 1 (one) email blast on my higher end properties because it allows that agent to see it for that one moment. Perhaps, they DIDN'T see it. A glance. A second glance won't hurt. 

Yes, they could be annoying to get a lot of these emails, but it's only a handful,but there's always a delete button. I choose to spend that extra $35- to provide another Avenue of exposure. It has helped me in the past. If annoy one or three agents out of 500, so be it. It's not a ton of energy and I'm doing my job for my Seller. 

I market to other realtors via the mls. 

I spend a good amount of time on it.  I spend it on creating a great listing in the MLS.  That's the primary realtor-realtor marketing platform.  I spend a few minutes to create a blog on active rain, utilizing my existing content from the MLS and my website.

Interesting question.  The description and the photos used as part of the multiple listing service is geared towards both the public and the agent population.   It's not any extra time or energy.

I don't send email blasts to other agents.  

Not much unless it's a unique property, or in cases where the seller doesn't want it in the mls. Marketing to public is main goal. Most agents know how to find properties when they have a buyer.

A listing can be missed by an agent - maybe they were sick or out-of-town. Getting an eblast from another agent is only a nuisance to me when it's from out of the area.  Otherwise I think it's a good way to make sure that everyone at least sees the subject line before they hit delete.

I don't actually, I focus on the public

we prefer to cobroke all of our listings....we do not participate in dual agency..... buyers need representation and we expect all of them to have a buyer's agent....we market to buyer agents....we do open house events for buyer agents....

I do a mass email to agents in the area and agents who have sold homes in my price point and the community. If I don't get a contract one week in I do an agent tour with gift card $25 for a drawing to everyone out.

I spend more time marketing the property online vs other real estate agents.

The general public gets 100% of my time, attention and marketing.  My MLS reaches all of the 2500 agents in our board automatically and I usually roll my eyes when I get another agent's listing in my email.  Of all the emails I get from other agents, I can only remember ONE and only because the agent had a typo in his 1.25m listing flyer! Tsk, Tsk. 

Our videos are like open house on demand so other agents tap into them and spread the word. We aim for buyers, but agents and brokers pick up the signal too. Secondary gain.

not enough - I am trying to create a better program for marketing to other realtors

Nearly none.   They all have the MLS & I know what I do with those messages that I receive... DELETE.  :)

These days it is available online.

None, my agent just puts them on the mls, and hopefully says good things about them when interacting  with other agents.

Other than posting an occasional blog , I stay out of the way.

Maybe a tenth or less of the time and energy. But making sure local agents know about the property and remember it is one the market does matter here. 

Peter Mohylsky - To other Real Estate Agents.... hmmmm not much for sure.

 I have shared a listing with agents actively working in an area that I have a listing.  They are showing to buyers.

NONE!

ZERO.  

I do not spend alot of time doing this because I know that if the agent is doing their job they have probably already input their client into the MLS and they are receiving leads on a regular basis.  So my marketing to other agents to tell them about a property that matches their client using "Reverse Prospect" can also be considered a nuisance ... I don't like getting my mailbox filled up with these.  If my buyer was interested they would have contacted me to schedule a showing when it showed up in their email.  

I do spend some time marketing to other agents as they have a say in what they show. If they like my listings it increases showings and showings mean offers and offers mean contracts.

I do market to other agents. Although most of this is done through the MLS. I might call an agent that handles certain types of properties if I list a property like that and let that agent know I have that listing. I had this discussion today with another agent. We actually had a very nice conversation about one of my listings. I really appreciated his interest. 

Sure.  They have the buyers. 

We send out flyers, we do broker open houses, we talk to all our agent friends, we go to events with agents and then network with each other. Agents are our best source of referrals and buyers for our listings. We use social media too to let the local agents know about listings. But mostly its personal contact. We have a lot of friends who are local agents here. 

It's a large portion of my overall marketing plan since that's where many of the buyers are coming from.

Never had to pitch to the pros...They just come on in when I list

I like the public best. I don't market anymore really to agents.

Hi Peter - We make a definite effort, since, accoring to NAR, approximately 40% of homebuyers first heard about the home they bought from a Realtor.

It's a big part of the overall plan since that's likely where the buyer will come from.