A Tale of Two Sellers.
By Ray Wright, SoCal Realtor - A.L.C. - Company Trainer & Coach
(Keller Williams Realty)
Here’s a True Story: Seller # 1 listed her home at the list price I suggested. I explained to her that we’d list it under market value to get it sold quickly and hopefully for a price higher than the listing price, if possible. I ran no newspaper ads. I conducted no open houses. She had tons of showings, several offers and in 34 days had sold her home for $15,000 more than her listed price. Seller # 2 listed their home at the suggested list price and received an offer that was a bit low. Against my strong objections, they refused the offer and then soon after that, the market began changing. When activity slowed, they refused to lower the price after several discussions. They finally canceled their listing and now, 8 months later, they are on their second agent since being liste...
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